Give mom a memory and help grant a wish

    Commemorative 25th anniversary locket available at Charm Diamond Centres

    PICKERING, ON, May 6 /CNW/ - Are you still looking for that special
Mother's Day gift? In celebration of The Children's Wish Foundation of
Canada's 25th anniversary, Charm Diamond Centres has the perfect gift for mom
and, at the same time, you can help grant a wish for a child with a
life-threatening illness.
    In celebration of Children's Wish's 25th anniversary, Charm Diamond
Centres is selling a limited edition sterling silver locket that commemorates
one of the first wishes granted by the non-profit organization. The Locket is
the moving story of a young girl whose wish was to give her mother a locket so
that her mom would have something to remember her by. The Locket public
service announcement is currently being played on local radio and television
stations across Canada and can also be viewed at or at
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    "Every day in Canada wishes come true for almost three children, each
diagnosed with a life-threatening illness and this is a chance for families
help grant a wish," says Chris Kotsopoulos, Executive Director, The Children's
Wish Foundation of Canada. "Children's Wish is extremely pleased to partner
with Charm Diamond Centres in this worthwhile campaign that not only
commemorates wishes that have been granted, but also provides more children
with the chance to realize one of their most heartfelt wishes."
    Hand engraved, the back of the locket features the Children's Wish logo
and has room for personal engraving. The locket also comes with a 20" chain.
With each purchase of this symbolic locket for $149.99, Charm Diamond Centres
will donate $50.00 to The Children's Wish Foundation of Canada.
    "I encourage you to be a proud supporter of this heartwarming charity and
help make children's wishes come true," says Richard Calder, founder of Charm
Diamond Centres. "Charm Diamond Centres is very proud to be able to partner
with Children's Wish and we look forward to the contribution that many of our
customers will make to help wishes come true!"
    The Children's Wish 25th anniversary locket is available only available
at Charm Diamond Centres locations in Canada or though Charm's website at: or by calling 1-877-790-9474 (WISH).

    Charm Diamond Centres is the largest independently owned Canadian
jewellery company in Canada. Established in 1972, the company now has over 60
stores, providing quality merchandise, and friendly service throughout Nova
Scotia, Newfoundland, New Brunswick, Prince Edward Island, Ontario, Alberta
and Saskatchewan. Charm Diamond Centres has been recognized as one of Canada's
50 Best Managed Companies for the last 2 years in a row. For more information
about Charm Diamond Centres and its products, visit the company's web site at

    Established in 1984, The Children's Wish Foundation of Canada is a
national non-profit organization dedicated to fulfilling a favorite wish for
children diagnosed with life-threatening illnesses. Since its inception,
Children's Wish has granted almost 15,000 wishes for children and their
families and fulfills approximately 950 wishes annually -- each being an
individual adventure, carefully structured to meet the needs of that
particular child. For information on The Children's Wish Foundation of Canada,
log onto

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: George James, Communications Director, The
Children's Wish Foundation of Canada, o: (905) 839-4566, ext. 240, c: (416)
402-3783, e:

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The Children's Wish Foundation of Canada

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