Get Your Limited Edition Pet Collar Tags Featuring Lynn Johnston's Famous English Sheepdog, Farley* At Participating Veterinary Clinics During Fundraise For Farley Month!

    MILTON, ON, Oct. 1 /CNW/ - Shave your veterinarian bald day, doggy bake
sales, petting zoo fairs, pet fashion shows and dunk the vet are just a few
examples of some of the fun events to be held around Ontario during the month
of October in honour of seniors, disabled individuals, women at risk of abuse
and their beloved pets.
    This October, over 220 veterinary clinics and hospitals around the
province will join together in support of the Farley Foundation, raising funds
and awareness for the charitable organization which subsidizes emergency
veterinary care for the pets of eligible seniors, disabled individuals and
women at risk of abuse.
    The event, referred to as "Fundraise for Farley Month," is a month-long
campaign during which veterinary facilities across the province dream up
unique events to both give back to their local communities, and raise funds
and awareness for the charity which has now disbursed over $300,000 to help
over 900 pets belonging to seniors, disabled individuals and (now) women at
risk of abuse who are participating in OVMA's SafePet Program(xx).
    Each year, a new item is manufactured for Fundraise for Farley Month and
provided to participating veterinary clinics as fundraising items. In 2006,
the Farley Foundation distributed 10,000 blue and green wrist bands for the
cause. This year, the Foundation will distribute a limited edition silver and
blue metal pet collar tag featuring Farley on the front, and which can be
engraved on the back with a pet's name/contact details... giving Farley the
chance to be the guardian angel of the pet who wears the tag.
    This year's Fundraise for Farley Month campaign is generously sponsored
by Hill's Pet Nutrition Canada Inc.
    Please visit your local veterinary clinic and help support people and
pets in need.
    Fundraise for Farley Month is the third of three major fundraising and
awareness campaigns each year:

    OVMA/Farley Foundation Golf Tournament - This year's event raised about
    $18,000 for people and pets in need (August)

    Ride for Farley - This year, 19 veterinarians and industry
    representatives cycled over 260 km from Mindemoya to Killarney in
    Northern Ontario, raising more than $21,000 for the cause. Cyclists wore
    official Ride for Farley gear, featuring original artwork by Lynn
    Johnston herself (features Farley running alongside a cyclist).

    In 2007, the Farley Foundation also introduced an official licence plate,
available through the Ministry of Transportation of Ontario.

    GRAPHICS NOTE: Editors may request the following images for print/web:
limited edition pet collar tag, Farley Foundation licence plate, Ride for
Farley logo and cycling gear, and Farley Foundation logo.

    About the Farley Foundation

    The Farley Foundation assists seniors (in receipt of the Federal
Guaranteed Income Supplement), disabled persons (in receipt of the Ontario
Disability Support Payment) and now women at risk of abuse (and their
children) who are participating in OVMA's SafePet program, to access the
emergency veterinary treatment of their pets. Established in 2001 by the
Ontario Veterinary Medical Association (OVMA), the Foundation has distributed
over $300,000 to assist more than 950 elderly and disabled pet owners and
their pets.

    (*)North Bay native Lynn Johnston created the Farley cartoon character
    as part of her syndicated comic strip, For Better or For Worse(R). The
    beloved English sheepdog was a member of the comic strip's Patterson
    family, and died while attempting to save April Patterson, who had fallen
    in a ravine. The Farley Foundation is named in honour of this much loved

    To date, the association has assisted 531 dogs, 418 cats, 4 rabbits,    
3 birds, 2 rats and 1 snake.

    Applying for funding

    Farley Foundation funding is delivered through eligible veterinary
clinics across Ontario. Individuals interested in seeking funds from the
Farley Foundation should speak with their regular veterinarian. Full details
about funding eligibility and the application process are available online at

    Want to make a donation?

    Individuals wishing to make a donation can do so online at or by phone at 1.888.262.9811. Farley Foundation is a
registered charity. Donations of $10 or more are eligible for a tax receipt.
Members of the public are also encouraged to visit local veterinary clinics
throughout the month of October to support their fundraising and awareness
campaign efforts.

    About OVMA's SafePet Program

    (xx)OVMA's SafePet Program assists women at risk of abuse (and their
    children) who are entering women's shelters to make the final decision to
    leave abusive situations by providing temporary housing and care for
    their pets while they are in women's shelters. Women seeking shelter,
    should contact a local women's shelter or call 1.866.863.0511
    (TTY 1.866.863.7868). Individuals interested in becoming pet foster
    parents should contact a local veterinarian or visit for

For further information:

For further information: about the Farley Foundation or the above
release, please contact: Nadia Vercillo, Manager of Communications and Public
Relations, T. 1-888-262-9811, ext. 4,

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The Farley Foundation

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