Get your Game On with Sidney Crosby and you could win prizes every hour

    Pepsi, Lay's and Gatorade brands are giving away one prize every hour for
    56 days, including the chance to meet NHL star Sidney Crosby

    TORONTO, Sept. 11 /CNW/ - Game On! With another NHL season right around
the corner, hockey fans are getting ready to cheer their favourite teams and
follow Canadian superstar Sidney Crosby's first season as captain of the
fast-rising Pittsburgh Penguins.
    But why just watch Sidney Crosby play on TV, when you could get the
chance to fly to a game and meet him in person?
    Meeting Sidney Crosby is just one of the incredible prizes the Pepsi(R),
Lay's(R), Doritos(R), and Gatorade(R) brands will be awarding every hour,
every day during the "Game On with Sidney Crosby" promotion running between
September 9, 2007 and November 3, 2007.
    For a chance to win one of 1,344 prizes, consumers should look for an
Entry Code located on specially-marked "Game On with Sidney Crosby" Pepsi(R)
and 7UP(R) soft drinks, Lay's potato chips, and Doritos tortilla chips or they
can enter a UPC code from any Gatorade(R) thirst quencher product. Consumers
simply visit and enter the Entry Code or UPC code
(Gatorade(R) products only) to be entered in the hourly draw.
    Hockey fans have a chance to score one of the following prizes or
exclusive VIP experiences:

    -   4 Meet Sidney Crosby Experiences
    -   960 EA Sports NHL 08 video games
    -   200 Xbox 360 Core video game and entertainment systems
    -   120 Samsung 32" LCD HDTVs
    -   28 Sidney Crosby autographed hockey sticks
    -   28 Sidney Crosby autographed replica jerseys
    -   4 NHL All-Star Game VIP Experiences in Atlanta

    "The start of another NHL season is always big news for fans, so we
wanted to get the 'Game On' in style and give our loyal consumers the chance
to win hockey prizes and experiences they just can't get anywhere else," said
Dale Hooper, Vice President Marketing, Frito Lay Canada. "Meeting Sidney
Crosby is pretty high on most hockey fans' wish lists."
    "For passionate hockey fans, the countdown to the next season begins as
soon as the Stanley Cup is skated around the rink in June. From free agency to
the draft to off-season trades and finally the start of training camp, true
fans are just itching for the puck to drop once again," said Tom Hare, Vice
President of Marketing at Pepsi-QTG Canada. "We're fans ourselves and we feel
the same anticipation, so we put together a promotion that we're sure fans
won't be able to resist."
    Prizes will be seeded randomly with the exception of the All-Star VIP
Experience and the Meet Sidney Crosby Experience, which will be alternately
awarded once per week for the 8 weeks of the promotion. The promotion will be
supported with "Game On with Sidney Crosby" in-store displays at retail
outlets throughout Canada. Full contest details are available at

    About Pepsi, Lay's, Doritos and Gatorade:

    Pepsi-QTG Canada and Frito Lay Canada have a long history of supporting
hockey and are the official sponsors of the NHL and NHLPA.
    Pepsi-QTG Canada is a division of PepsiCo Canada ULC and a leader in the
Canadian beverages industry and markets a variety of beverages under the
AND TROPICANA. The Pepsi brand has hockey partnerships with Sidney Crosby,
Wayne Gretzky, Hockey Canada, and the Hockey Hall of Fame.
    Lay's is Canada's favourite brand of potato chips, leading market share
in all Canadian regions. Frito Lay Canada is a member of the PepsiCo, Inc.
family of companies and is Canada's largest snack food company. Lay's brand
has partnerships with Mark Messier, Sidney Crosby, Hockey Canada, and the
Hockey Hall of Fame.
    Gatorade is the official sport drink of the NHL and all 30 NHL teams.
Gatorade is also the official sport drink of Hockey Canada, the Canadian
Hockey League, and Sidney Crosby. Gatorade thirst quencher is scientifically
formulated and proven to quench thirst, replace fluids and electrolytes and
provide carbohydrate energy for athletic performance.

    About the NHL:

    The National Hockey League, founded in 1917, is the second-oldest of the
four major professional team sports leagues in North America. Today, the NHL
consists of 30 Member Clubs, each reflecting the League's international
makeup, with players from more than 20 countries represented on team rosters.
According to a Simmons Market Research study, NHL fans are younger, more
educated, more affluent, and access content through digital means more than
any other sport. The NHL entertains more than 100 million fans each season
in-arena and through its partners in national television (VERSUS, NBC, TSN,
CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One and XM
Radio). Through the NHL Foundation, the League's charitable arm, the NHL
raises money and awareness for Hockey Fights Cancer, Hockey's All-Star Kids
and NHL Diversity, and supports the charitable efforts of all NHL players. For
more information on the NHL, log on to

    About the NHLPA:

    The National Hockey League Players' Association (NHLPA), established in
1967, is a labour union whose members are the players in the National Hockey
League (NHL). The NHLPA is located in Toronto, Ontario and works on behalf of
the players in varied disciplines such as labour law, product licensing,
marketing, international hockey and community relations. In 1999, the NHLPA
launched the Goals & Dreams fund, a $15-million hockey program which is the
largest grassroots hockey program ever created. The players' program has
donated full sets of hockey equipment to more than 8,000 economically
challenged children in 17 countries and assisted with upgrades and the
building of hundreds of arenas world-wide. For more information on the NHLPA,
please visit

For further information:

For further information: David Jones, Fleishman-Hillard Canada for
Pepsi, Lay's and Gatorade, (416) 645-3656,

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