Get paid up to $150 just for being with Virgin Mobile!

    Canadians can earn a monthly PayCheck(TM) right on their phone

    Innovative program combats recessionary fears of long-term contracts and
    credit checks

    TORONTO, April 6 /CNW/ - After a string of highly publicized, unpopular
bailouts, Virgin Mobile Canada is offering people a helping hand with their
own personal mini-bailout. Virgin Mobile's new PayCheck(TM) gives consumers
the latest tool to get chic-onomic with a groundbreaking deal that gives them
up to $150 back on their Virgin Mobile account!
    All customers need to do is register for Auto-Pay on a Virgin Mobile
Prepaid Monthly Plan with their credit card and Virgin Mobile will
automatically credit their account $5 every month for up to 30 months. Easy as

    PayCheck(TM) can help offset the cost of the phone and leave Canadians
with extra spending money on their account. Here's how:

        You pay:                         $89.99 for a new phone
        PayCheck(TM) can give up to:     $150.00
        You're up:                       $60.01

    PayCheck(TM) is just one more way that Virgin Mobile is helping consumers
tackle the current credit crunch. In the past few months, Virgin Mobile has
launched - a new website to help people take control of
their costs and get a positive, no-holds-barred view on how to beat the
recession. The site is packed with money saving tips, tools and other
information for every savvy recessionista.
    "Young people have told us that they're feeling left out and are fed up
with hearing about big corporate bailouts and bonuses for corporate
executives," said Andrew Black, president and CEO of Virgin Mobile Canada.
"They're looking for someone to give them honest advice and even a little
bailout of their own. With the recent launch of and
PayCheck(TM), that's exactly what we're doing."

    Where to get PayCheck(TM)

    PayCheck(TM) is available starting today at Virgin Mobile stores across
the country or by calling an award-winning Virgin Mobile Customer Care
Specialist at 1-888-999-2321. PayCheck(TM) is also available at Best Buy,
Future Shop, London Drugs, Tbooth, Walmart, Wireless Etc (Costco), Wireless
Wave and other retail stores across Canada. For further details on
PayCheck(TM) visit

    Recession-Proof Mobile

    When it comes to helping Canadians show the recession who is boss, Virgin
Mobile has stacks of ways to help you stick it to the 'Big R'. Virgin Mobile's
recession-proof deals include plans that start at just $10/month, unlimited
email for just $10/month, no System Access Fees and brilliant service from
Canada's most awarded customer care reps. Plus, add in PayCheck(TM) and you've
just created your own economic stimulus plan where you can save 20% off the
average Canadian mobile phone bill.

    The "Screw You Recession!" campaign kicked off earlier this year in
February with a huge billboard installation at Yonge and Dundas Square in
downtown Toronto, Canada's busiest urban intersection, and has been matched by
an outdoor and online marketing campaign, focusing on easy tips from real
people on how to save cash. The campaign is making sure Canadians don't waste
a single loonie during this "economic pause" and helping them learn how to be
    From "Cheap First Dates" to "Weirdest Ways to Make Money During a
Recession," the site takes a positive look at how we can band together to make
it through tough times. Packed with tips, special offers and money saving
deals, people can connect at through Virgin Mobile on
Twitter -

    About Virgin Mobile

    The Virgin Mobile group of companies has attracted more than 12 million
customers worldwide. As the No.1 mobile youth network, Virgin Mobile Canada's
mission is to be Canada's most loved mobile company. Its simpler, better deals
offer customers control, flexibility and choice to design mobile packages that
truly work for them. J.D. Power and Associates ranked Virgin Mobile highest in
customer satisfaction with prepaid wireless service for four years in a row(1)
and 91% of Virgin Mobile customers would recommend Virgin Mobile to a friend.
    Virgin Mobile phones are available at more than 4,000 locations with
top-up cards available at more than 10,000 locations nationally. Virgin Mobile
products can also be purchased online at or by
calling 1-888-999-2321.

    (1) J.D. Power and Associates 2005-2008 Canadian Wireless Customer
    Satisfaction Studies(SM). Study based on 14,932 total responses from
    consumers with prepaid wireless service. Proprietary study results are
    based on experiences and perceptions of consumers surveyed in
    October 2008.

For further information:

For further information: Erica Faltous, Hill & Knowlton Canada, (416)
413-4695, (416) 400-0171,

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Virgin Mobile Canada

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