VANCOUVER, May 4 /CNW/ - The province's first breast health education
centre on wheels starts a cross-BC tour today at the Vancouver Art
The Pink Tour, Power in Knowledge, an early detection and prevention
initiative of the Canadian Breast Cancer Foundation, BC/Yukon Region
(CBCF), launches today on the Georgia Street side of the Vancouver Art
Gallery. The Pink Tour is a 45 foot pink bus, retrofitted with
information about breast health, the importance of getting a mammogram
and lifestyle choices that can decrease a woman's risk of developing
breast cancer. For the next four months The Pink Tour will travel
through BC communities stopping at local fairs and events, shopping
malls, and aboriginal friendship centres. Its objective is to
encourage the 49% of eligible BC women who do not get their free
mammogram to do so by registering for an appointment while they are
touring the bus.
"Research from the World Health Organization tells us that if all
eligible women went for their mammograms we could reduce the number of
deaths from breast cancer by up to one third," says CBCF's CEO Linda
Morris. "To encourage women to book their free mammogram, visitors to
the bus will be able to register online and within a few days receive a
call back to set up an appointment at a local screening clinic or with
a mobile unit when it is in their area."
The Pink Tour, Power in Knowledge will bring information about the
importance of breast health right into BC communities. Through
interactive displays, a video and a very informed tour team, visitors
to the bus will learn the basic facts about mammograms and the ways to
reduce the risk of developing breast cancer. "I encourage all British
Columbians to check out The Pink Tour bus when it arrives in their
community to learn more about this disease that affects so many women
in our lives," said Vancouver-Langara MLA Moira Stilwell on behalf of
Health Minister Michael de Jong.
As part of The Pink Tour, Knowledge Sessions will be held in Vancouver,
Victoria, Richmond, Surrey, Prince George and Kelowna. Oncologists and
experts in the field of mammography will share the latest findings and
information about breast health and the importance of regular
mammograms. Throughout the tour, speakers and volunteers will include
breast cancer survivors who will share their stories.
Susan Short, a cancer survivor, now a Breast Cancer Care Coordinator in
Abbotsford, went out for lunch and a mammogram with friends on her 40th birthday. "I know my breast cancer was found as a result of a
mammogram," she says. "The tumour was in a spot where it would never
have been felt on a breast exam. I'm now cancer free and helping others
with my nursing expertise and my experience as a survivor."
The Pink Tour would not be possible without the generous support of the
Province of British Columbia, CIBC and Canada Safeway Limited. The
health partners onboard The Pink Tour are the Canadian Cancer Society
BC & Yukon Division, the BC Cancer Agency's Screening Mammography
Program of BC, the Health Sciences Association of British Columbia and
Ovarian Cancer Canada.
Tour details and dates are available at http://www.thepinktour.com
Canadian Breast Cancer Foundation BC/Yukon
The BC/Yukon Region of the Canadian Breast Cancer Foundation was
established in 1992 to make a difference in breast cancer and breast
health for BC women. Every year, the Foundation, along with its donors,
sponsors and partners, raises funds to support unique and innovative
initiatives across the areas of prevention, early detection, treatment,
research and emerging issues in the health care workforce. The BC/Yukon
Region is committed to seeing a future without the fear of breast
cancer by the year 2020.
Canadian Breast Cancer Foundation, BC/Yukon Region (CBCF) Fact Sheet
What is CBCF, BC/Yukon Region?
The BC/Yukon Region of the Canadian Breast Cancer Foundation was
established in 1992 to raise funds which would make a difference for
the lives of women living with breast cancer in BC women.
VISION: A future without breast cancer
MISSION: As the leading national volunteer-based organization dedicated
to a future without breast cancer, CBCF works collaboratively to fund,
support and advocate for:
Relevant and innovative breast cancer research
Meaningful education and awareness programs
Early diagnosis and effective treatment
A positive quality of life for those living with breast cancer
What are the major activities of CBCF?
CBCF works independently and with donors, sponsors and partners, raising
funds to support unique and innovative programs and initiatives in
breast cancer prevention, early detection, treatment, research and
emerging health care workforce issues.
Examples of key activities include:
Granting programs that support the advancement of breast cancer
research, education, diagnosis and treatment
Offers seed money to sustainable and accountable community initiatives
in the areas of prevention and early detection for breast cancer
Since 1997 has supported breast cancer survivor dragon boat teams
The Canadian Breast Cancer Foundation CIBC Run For The Cure
The 2011 Pink Tour, Power in Knowledge, a province-wide education and
information campaign with the goal of encouraging women over 40 and
over to have regular mammograms. The main campaign element will be a
branded bus which will travel through more than 50 BC communities and
Aboriginal Friendship Centres from May to September.
Breast Cancer Facts
1 in 9 Canadian women will be diagnosed with breast cancer in her
Approximately 5,400 Canadian women died of breast cancer last year
91.8% is the five-year survival rate for women in BC, the highest in
About 1% of people diagnosed with breast cancer are men
Since peaking in 1986, the breast cancer death rate has fallen by more
than 30% and is currently the lowest it has been since 1950
90-95% of breast cancers are diagnosed in women who do not have a family
history for the disease
What is the Screening Mammography Program?
The Screening Mammography Program (SMP) was established in 1988 through
the BC Cancer Agency to reduce breast cancer mortality through early
detection. SMP offers free screening mammography to all BC women ages
40 to 79.
Medical experts recommend that women aged 40 to 79 with no signs of a
breast problem (such as lumps, nipple discharge, etc.) have a screening
mammogram every two years - because once is not enough. Your new
mammogram needs to be compared with your previous exams to detect
changes - early detection can save your life. Early detection of breast
cancer means more treatment options and a better chance for recovery.
Women can book directly by phone by calling 1.888.GOHAVE1 or
1.888.464.2831. No referral is needed.
Screenings may miss some breast cancers, so if you notice a new change
in your breast, see your doctor or health care provider immediately.
The Pink Tour Fact Sheet
What is The Pink Tour, Power in Knowledge?
The Pink Tour is a province-wide education initiative to encourage women
40 - 79 years of age to take advantage of BC's free screening
Currently only 51% of women in BC who should go for a regular mammogram,
actually do. According to World Health Organization investigations, if
70% of eligible women went for one, we could reduce the number of
deaths from breast cancer by up to one third.
The Pink Tour's most identifiable element will be a 45 foot branded bus
which will travel through more than 50 BC communities from May to
September. The Pink Tour will also stop at a number of Aboriginal
What will people see on the bus?
Visitors will be able to walk through the bus and view displays and
speak to the Tour staff about the importance of having a regular
mammogram. Displays will include messaging about overall breast
health, facts about mammography, breast cancer risk factors and
information on the Canadian Breast Cancer Foundation and its commitment
to research and breast health education. Visitors can also test their
knowledge with an on-board quiz.
Attention to breast health is important for all women. The Pink Tour bus
team is as ethnically diverse as the communities they will be visiting
throughout British Columbia. All visitors are welcome to tour the bus
and read more about breast health in English, Punjabi and Chinese.
The Tour team will also be able to use laptops on board the bus to
provide a direct link to the mammography call-back program. During the
bus tour, a visitor can register their contact details and within
several days they will receive a call back from the Screening
Mammography Program about dates available for a mammogram. Visitors
are also encouraged to call 1.888.GOHAVE1 (1.888.464.2831) directly to
book a mammogram themselves.
What are the Knowledge Sessions?
To support the outreach activities of The Pink Tour, regional Knowledge
Sessions will be held in six communities - Vancouver, Victoria,
Richmond, Surrey, Prince George and Kelowna.
The Pink Tour bus will be the center of each of these sessions, with
support at the events coming from local health experts, and provincial
and regional sponsors. Each Knowledge Session will include speaker
presentations including an engaging testimonial from a community member
who will share a story about their experience with breast cancer.
Why is The Pink Tour bus dedicated to Virginia Greene?
In addition to being one of Canada's most prominent and successful
business women, Virginia Greene supported CBCF by serving as Vice Chair
from 1998 - 2000, then Chair from 2000 - 2003 and remained as a
Director until 2005.
Under Virginia's direction through the Gap Analysis project, CBCF
confirmed that there were significant gaps in the depth of knowledge
about breast cancer and in the health care delivery system as it
related to breast cancer. CBCF then set out to address both issues.
Virginia chaired CBCF's 2007 Summit - 2020: The Future Without Breast
Cancer which brought together leading minds to best determine how to
create that future. The five working groups (Prevention, Early
Detection, Treatment, Research and Health Care Workforce) that resulted
from The Summit are working to ensure that breast cancer will be a
manageable disease, easily treated and no longer feared.
While working to reduce the impact of breast cancer Virginia Greene
herself was diagnosed with ovarian cancer and succumbed to the disease
in December 2010.
Who are the sponsors of The Pink Tour?
The presenting sponsors for The Pink Tour are: the Government of British
Columbia, Canada Safeway and CIBC.
Supporting sponsors include: Winners, Rogers, London Drugs, Running
Room, Image Group Inc., Canadian Cancer Society, BC & Yukon Division,
Health Sciences Association of BC, BC Cancer Agency (Screening
Mammography Program) and Ovarian Cancer Canada.
SOURCE Canadian Breast Cancer Foundation
For further information:
For media interviews, b-roll of the bus or further information please contact:
| Gladys Johnsen |
On behalf of CBCF
604 908 0876 (cell)
604 736 2844 (office)
| || || || || || Trish Knight Chernecki |
On behalf of CBCF
604 728 4016 (cell)
604 926 0988 (office)