Get a refill with the VOX reload campaign

    MONTREAL, March 5 /CNW Telbec/ - VOX launches its new RELOAD online
campaign and contest to promote its prepaid long distance calling cards. The
campaign "What if life was as simple as reloading your VOX card" is designed
to promote the convenience and simplicity of using and replenishing VOX
calling cards. It is also a means of increasing the brand recognition,
specifically online, and increasing traffic to the recently redesigned
    The campaign, developed by Bell Web Solutions (formerly CESART), features
a series of online video banner ads depicting various comical real-life
situations in which people need a refill. These videos act as teasers for the
main video featured on the contest homepage. The amateur-style videos, aimed
primarily at students and young adults, are funny and silly but also effective
in communicating the ease of use of reloading a VOX prepaid calling card. The
ads can also be viewed from the VOX reload video gallery on the official
contest microsite, from where viewers can send the videos
to their friends and post comments online.
    By entering the VOX reload contest, participants stand the chance of
winning a free VOX long distance card instantly or one of the many "reload"
prizes destined to fill up their gas tank, closet or wallet, such as a $5,000
gift certificate at Future Shop, a prepaid VISA card of a value of $1,000, and
various other gift certificates for Shell, GAP, and Shoppers Drug
    The VOX reload contest starts on Feb. 28, 2007.

    About VOX

    VOX prepaid long distance calling cards offer you a simplified way to
save money and manage your long distance expenses. Benefit from competitive
long distance rates 24 hours a day, 7 days a week.
    For more information on VOX, visit

For further information:

For further information: Pamela Dunn, Professional Services, Bell
Solutions Web, (514) 282-4333

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