Gesca Digital chooses Nstein Technologies for its online content management needs

    Nstein signs a second contract to implement its solutions over the entire
    information network of Cyberpresse and its affiliated sites

    MONTREAL, Aug. 21 /CNW Telbec/ - Nstein Technologies Inc. (TSX-V: EIN), a
leader in content management solutions for the publishing, media and
entertainment industries, today announced the signing of a contract with Gesca
Digital, a subsidiary of Gesca Ltd. Gesca Digital has selected Nstein's
Ntelligent Content Management (NCM) Suite to publish content on its main
    Gesca Digital will move its websites to the Nstein content management
platform in order to integrate the complete series of NCM suite modules - Web
Content Management, Digital Asset Management and Text Mining. The NCM Suite
was chosen for its open architecture and complete range of Web 2.0 tools that
facilitate the creation and management of online communities.
    "We have been working with Nstein for several years and are excited to be
expanding this business relationship," stated Pierre-Elliott Levasseur,
President of Gesca Digital. "Several Nstein tools have already been integrated
to and have had a positive impact in increasing the number of
page views for the site. We now want to adopt an even wider range of Nstein
solutions to extend these benefits to all of our sites."
    "Cyberpresse has been a pioneer among the major French-language
information networks on the Internet. We are proud to once again be working
with their team to create a content management platform synchronized with the
company's business objectives and Web strategies," explained Nstein President
and CEO Luc Filiatreault. "The NCM Suite was developed explicitly to help
print and broadcast media increase online revenues and offer users value-added
    Gesca Digital is the 12th major media company in 2007 to choose Nstein
content management solutions developed for the media and electronic publishing

    About Gesca Digital

    Gesca Digital and its subsidiaries operate a number of websites,
including,,, and The Company also owns a 50% interest in Workopolis, Canada's
leading provider of Internet recruiting and job search solutions, holds an
interest in Olive Canada Network and is a partner in the online classified
site Gesca Digital is a division of Gesca Ltd., a media group and
a wholly owned subsidiary of Power Corporation of Canada (TSE: POW).

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) develops and markets leading-edge
content management software for the media, publishing and entertainment
industries. Its Ntelligent Content Management Suite enables the
centralization, enrichment and publication of textual and rich media assets
using advanced text mining. Nstein helps publishers significantly increase
their content monetization and reduce their operational costs through cross
media publishing and multichannel delivery. Nstein is headquartered in
Montreal, Canada, with offices in the USA and Europe. More information is
available at

    - The TSX Venture Exchange does not accept responsibility for the
      adequacy or accuracy of this release.
    - Any statement that appears prospective shall not be interpreted as

For further information:

For further information: Investor Relations: Bruno Martel, Chief
Financial Officer, Nstein Technologies Inc., (514) 908-5406,; Media: Rina Marchand, Marketing Manager, Nstein
Technologies Inc., (514) 908-5406,; Caroline Jamet,
VP, Communications, Gesca Digital, (514) 285-7119,

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