George Clooney, eat your heart out: Canadian moms would rather vacation with their families

    Travel Guard/SavvyMom Family Travel Survey reveals the travel habits of
    Canadian families

    TORONTO, June 22 /CNW/ - Women around the world may swoon over
celebrities such as George Clooney and Brad Pitt, but, given the choice,
Canadian moms would prefer to vacation with their families, according to the
recent Travel Guard/SavvyMom Family Travel Survey.
    The Travel Guard/SavvyMom Family Travel Survey, a national survey on
Canadian families' travel plans and habits, revealed that travel is a key
component of family life, with 82% of survey respondents saying they are
planning to take a trip this summer with their family.
    The current economic climate has had surprisingly little impact on
Canadian family travel plans for this summer with only 4% of Canadian moms
saying they are cancelling their trips due to the state of the economy. More
than 40% indicated they are travelling just like they always do and 3% are
planning to travel more than usual given the great travel discounts this year.
    "Our research clearly indicates that Canadian moms love to travel with
their kids," says Nathan LaFayette, Executive Vice-President, Travel Guard
Canada. "When we asked moms about their ideal trip, it was revealed that the
top two answers were a family cruise followed by a resort with a good
babysitting program. I was surprised to find out that only 17% of moms would
want to get away with their best friend on a spa or shopping trip."

    Is it really a vacation for moms?

    Some moms need a vacation after their vacation! While 38% of moms say
that their spouse/partner gets their own stuff organized, it's mom who is
responsible for travel plans and packing up the kids. Nearly 17% of moms do
everything to prepare for vacation, even packing their spouse's suitcase. Kids
are willing to help their moms' pack for vacation by organizing their
essentials, like their toys. Forty per cent of moms give their kids this

    How badly do Canadian moms need a vacation?

    Some moms are so desperate for a vacation that they say they would
permanently give up chocolate if they could go to Paris today (10%).
One-quarter of moms would happily leave on vacation tomorrow and 35% say that
they are always up for a trip. Only 4% of moms say that they have no need to
get away.

    Passing on the travel bug

    Moms want to turn their kids into jet-setters at an early age. Of moms
who have travelled outside the country with their kids, more than one quarter
(28%) travelled when their children were between 0-6 months, followed by 21%
travelling with their children when they were only 7-11 months. Moms consider
travel to be a valuable learning experience (28%) and only 11% of moms do not
believe they should miss any time at school in order to travel.
    "We are happy to be able to participate in this survey with Travel Guard
as it validates all the informal insights we have received on family travel
from our readers over the years," says Sarah Morgenstern, Publisher and
Co-Founder, "For moms, travel is often more of a 'relocation'
than a vacation, but we know the change in routine is still a great break for
families and a great way to spend quality time together."

    Inlaws or outlaws?

    Moms take the term "family vacation" very seriously with the majority of
respondents (83%) saying they have gone on vacation or would consider taking a
trip with their kids and parents or in-laws. It seems that moms appreciate
having "built-in babysitters" on vacation. Only 4% of moms who have gone on
vacation with their kids and parents/in-laws would not do it again. 12% of
moms would never even consider vacationing with their in-laws.

    Better safe than sorry

    Canadian moms believe in protecting their families when they travel. Only
4% of moms say that they do not buy travel insurance. Forty-five percent of
moms surveyed say that they would never leave the country without travel
insurance protection for their family and 32% would never leave their home
province without travel insurance.

    Family travel tips from Savvy Moms:

    The Travel Guard/SavvyMom Family Travel Survey asked moms for their top
family travel tips. Tips from Savvy Moms include:

    -   Dress your kids in pajamas for long air flights. Your children will
        be comfortable on the plane and it will give your kids the hint that
        they should sleep on the trip.
    -   Prepare well. Pack a "busybag" with activities and surprises - this
        is a sanity saver when you need it.
    -   Keep a daily journal and take a lot of photos so that you can make a
        scrapbook when you return.
    -   Find your destination on a map and discuss with your child about
        where you are going and how long it will take to travel.

    About the Travel Guard/SavvyMom Family Travel Survey:

    The Travel Guard/SavvyMom Family Travel Survey was a poll of
subscribers from coast-to-coast, conducted for Travel Guard and Savvy Mom
between May 12 - 31, 2009. It is a sample of 1,073 Canadian moms.

    About Savvy Mom:

    SavvyMom Media is the publisher of SavvyMom Today, the influential
permission-based e-mail newsletter publication which counsels over 30,000 busy
moms across Canada with four city editions (Toronto, Ottawa, Calgary and
Vancouver); the EatSavvy monthly meal guide, the ShopSavvy shopping directory;
and consumer-driven city guide site,

    About Travel Guard:

    Travel Guard is one of the largest providers of travel insurance and
assistance in North America, offering consumers a variety of travel insurance
products, all with comprehensive travel and protection services - and backed
by superior customer service.
    Travel Guard Canada insurance is underwritten by AIG Commercial Insurance
Company of Canada (AIGCIC), with its principal place of business at 145
Wellington Street West, Toronto, Ontario, Canada, M5J 1H8. AIG Commercial
Insurance Company of Canada (AIGCIC) is a member company of American
International Group, Inc. The description herein is a summary only. It does
not include all terms, conditions and exclusions of the program described.
Please refer to the actual Travel Guard standard agency sales agreement.

For further information:

For further information: or to arrange an interview, please contact:
Jennifer Meneses, Anne Locke, Paradigm Public Relations, (416) 203-2223,,

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