Genworth Homeownership Website To Help Educate Homebuyers

    Site Makes First-Time Homebuyer Knowledge A Priority

    TORONTO, Sept. 24 /CNW/ - In light of new government mortgage rules that
take effect October 15, 2008, Genworth Financial Canada is offering new
information on its website to help potential homebuyers
better understand how the changes may affect them.
    The Genworth Homeownership website now includes comprehensive information
on the new mortgage rules introduced by the federal government. Genworth
developed the site to help the hundreds of thousands of first-time buyers who
will purchase a home in 2008 prepare to become homeowners.
helps demystify the homebuying process in basic, easy to understand terms.
    "There is no 'one size fits all' approach to homeownership. Becoming a
homeowner can be an exciting time, but it can also appear to be a daunting
proposition. It doesn't have to be," said Peter Vukanovich, president of
Genworth Financial Canada.
    "Our priority is to provide first-time homebuyers with the information
they need to make good decisions and achieve their homeownership goals."
    The Homeownership website also offers tips and tools, such as a "rent vs.
buy calculator," advice from third-party industry experts and information on
mortgage options for prospective homebuyers. For new immigrants to Canada, the
site includes a specifically designed section that explains the homebuying
process in seven different languages.

    About Genworth Financial Canada:

    Genworth Financial Canada, The Homeownership Company, works with lenders,
mortgage brokers, real estate agents and builders to make homeownership more
affordable and accessible throughout Canada. The company combines global
experience in mortgage default insurance with technological and service
leadership to deliver innovation to the mortgage marketplace.
    In addition to releasing two First-Time Homebuyer's Monitor reports
annually, Genworth Financial Canada also issues reports on Canada's housing
market and condo market in winter and summer; all in conjunction with the
Conference Board of Canada. Genworth's online resource,,
helps Canadians build their knowledge of the homebuying process and make their
homeownership experience an informed and responsible one. Our intention is to
educate and provide useful information to consumers, homeowners, future
first-time homebuyers and governments. We believe it's essential that
Canadians have all the information they need to make informed decisions about
homeownership, for many the most important investment of their lifetime.
    Genworth Financial Canada also listens to homebuyers about their
challenges and concerns, to make us better informed about how we can continue
to offer innovative products that help more Canadians realize the dream of
    Additional information about Genworth Financial Canada is available at or through mortgage professionals.

    About Genworth Financial

    Genworth Financial, Inc. (NYSE:  GNW) is a leading public Fortune 500
global financial security company. Genworth has more than $114 billion in
assets and employs approximately 7,000 people in 25 countries. Its products
and services help meet the investment, protection, retirement and lifestyle
needs of over 15 million customers. Genworth operates through three segments:
Retirement and Protection, International and U.S. Mortgage Insurance. Its
products and services are offered through financial intermediaries, advisors,
independent distributors and sales specialists. Genworth Financial, which
traces its roots back to 1871, became a public company in 2004 and is
headquartered in Richmond, Virginia. For more information, visit

For further information:

For further information: Media Contact: Sherri Leclair, (905) 287-5408

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