Genoa Color Announces U.S. Patent for Multi-Primary Color LCD Display Technology

    HERZLIA, Israel, Oct. 22 /CNW/ - Genoa Color Technologies Ltd. has been
granted a patent by the United States Patent and Trademark Office. Genoa was
issued U.S. patent number 7,268,757 for the "Device, system and method for
color display" for an LCD display using multi primary colors.
    "This patent strengthens our intellectual property in the LCD display
space," says Genoa CEO Ilan Ben-David. "With more than 80 patents pending
worldwide, we expect to receive other key grants protecting our multi-primary
color innovations in the near future."
    Genoa's Multi Primary technology uses more than three primary colors in
the display. In addition to the traditional RGB, other colors are added - such
as yellow and cyan. Multi primary is the only technology which allows LCD
displays to fully cover cinema gamut. "Increasing the NTSC ratio is not
enough, Genoa's unique solution increases the gamut in both yellows and cyans,
which is unattainable using wide gamut CCFL or LED backlights" says Dr.Shmuel
Roth, VP Technologies.
    Genoa solutions support the emerging wide gamut standards, such as xvYCC,
and allows the consumers to fully enjoy the new color content available.
    Genoa's technology is also used to increase luminance efficiency without
sacrificing color performance in mobile LCD display, resulting in longer
battery life.

    About Genoa

    Genoa Color Technologies Ltd. licenses and develops Multi Primary
technology, which significantly enhances image quality and power efficiency
for a wide range of displays. Genoa, with R&D based in Herzlia, Israel, is
supported by VCs and private investors. For more information about Genoa,

For further information:

For further information: Lilach Rivner, Genoa Color Technologies Ltd.,
+972-9-9509970 ext.100 or +972-528344868, email:

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