Gennum Teams with Retronic to Expand Distribution in Europe

Extends Reach into Key Markets for High-Speed Signal Integrity Products in Video Broadcast, Telecom, Networking and Storage

BURLINGTON, ON, April 19 /CNW/ - Responding to strong customer demand in Europe for its semiconductor solutions, Gennum Corporation (TSX: GND) announced today that it has added distributor Retronic GmbH to promote, sell and support its complete portfolio of analog and mixed signal integrated circuit (IC) products.

Headquartered in Hamburg, Germany, Retronic is a premier technical sales organization that has been delivering solutions to customers in the video broadcast, automotive, medical, telecom/datacom and industrial markets for over 25 years. Under the new agreement, Retronic will provide technical sales and distribution support for Gennum's industry-leading analog and mixed signal IC solutions to customers in Germany, Austria and Eastern Europe.

"Retronic is excited to join forces with Gennum to provide industry-leading signal integrity IC solutions to customers within the professional video broadcast and telecom/datacom market segments," said Michail Resikov, Managing Director, Retronic. "This is an important addition to the Retronic line card and significantly strengthens our portfolio in a growing high speed market. We look forward to complementing the Gennum product range with the very best in distribution support."

"Adding Retronic to our global sales network is yet another example of our strategy of providing customers with local support and technical expertise," said Klaus Mueller, Senior Vice President of Global Sales, Gennum Corporation. "Retronic's intimate knowledge of the needs of Central and Eastern European customers will further promote Gennum's broad portfolio of signal integrity solutions."

About Retronic
Retronic GmbH is a successful distributor and representative specializing in introducing manufacturers of electronic components to markets in Germany, Austria and the East European countries. Their success is based on strong technical support at the design stage as well as device qualification and close cooperation with purchasing to provide elegant technical solutions, enhance the quality and reliability of their products and reduce costs.

About Gennum
Gennum Corporation (TSX: GND) designs innovative semiconductor solutions and intellectual property (IP) cores to serve the rising global demand for high-speed data transmission products in the broadcast, networking, storage and telecommunications markets.  Gennum offers proven optical, analog and mixed-signal solutions with uncompromising signal integrity to support standards such as high-definition (HD) video, Fibre Channel, InfiniBand®, Ethernet, SONET and PCI Express®.  The company is headquartered in Burlington, Canada, and has global design, research and development and sales offices in Canada, Mexico, Japan, Germany, United States, Taiwan, India and the United Kingdom.

Gennum and the Gennum logo are trademarks of Gennum Corporation.  All other product or service names are the property of their respective owners. Copyright Gennum Corporation, 2011.

SOURCE Gennum Corporation

For further information:

Gennum Media Contact
Robin Vaitonis
(480) 381-6302

Retronic Media Contact
Michail Resikov
++49 (0)40 589744 0   /   ++49 160 5323891 

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