Gennum Extends Global Presence in Asia and North America



    Responds to growing demand for high-speed mixed signal solutions with new
offices in Taiwan, Korea and Silicon Valley

    BURLINGTON, ONTARIO, CANADA, August 22 /CNW/ - Broadening its global
presence in response to increased demand for its semiconductor solutions in
the video and data communications markets, Gennum Corporation (TSX: GND) has
significantly expanded its global presence in Asia and North America. The
company has established new offices in Korea and Taiwan, added new sales
leadership and is opening an office in California's Silicon Valley in order to
better serve its global customers.

    "We are continuing to broaden our global presence in order to better
support our growing customer base in the video and data communications
markets," said Klaus Mueller, Senior Vice President of Global Sales for
Gennum. "We are well positioned to capitalize on the rising demand for
high-speed mixed signal technologies and products in Asia and North America.
Indeed, our global sales organization is mirroring this evolution as we
continue to add resources and support in regions critical to our future
growth."

    Underscoring Gennum's focus on its international sales efforts, the new
offices and key appointments follow Gennum's recent announcement that it had
selected BFi OPTiLAS, a leading systems solutions distributor based in France,
to represent the company's data communications product portfolio throughout
Europe and Israel.

    Securing Top Semiconductor Talent to Drive Sales Efforts

    To manage and staff the new regional offices and expanded sales
organization, Gennum is announcing several key appointments to its sales
staff. Service to the company's Korea customers will be based out of a new
office located in Seoul, Korea. The office will be led by 30-year industry
veteran, Jae-Boo Lee. As Country Sales Director, Lee is tasked with developing
and executing strategic initiatives that will enable Gennum to rapidly expand
its sales and marketing activities in Korea.

    Lee has extensive background and in-depth knowledge of the data
communications and semiconductor markets, having held key engineering and
business management positions with several high-profile companies. He comes to
Gennum from Freescale Korea where, as country manager and sales director, he
established a new design center and was responsible for developing and
maintaining strong relationships with industry-leading Korean customers. He
has also held positions with National Semiconductor, Advanced Micro Devices
and Texas Instruments.

    Gennum's Asia-Pacific customers will be supported by a new office located
in Taipei, Taiwan. Gennum has appointed George Lo as the company's new
Regional Sales Director. Lo has extensive experience in voice and data
communications, having spent six years with Nokia. As a senior partner manager
for Nokia, he was responsible for establishing and maintaining relationships
with key telecommunications service providers in Taiwan. Lo has also held
sales and engineering positions with Quanta Computer and ADI Communications
Inc.

    Gennum's expanded global presence complements its existing offices in
Canada and the United Kingdom. Additionally, service and support to customers
in Japan will continue to be based out of the company's Tokyo office, led by
Mitsuo Ohtsuka in the role of Vice President, Gennum Japan.

    About Gennum

    Gennum Corporation (TSX: GND) is a leading designer and manufacturer of
semiconductor solutions for the global video, data communications and audio
markets. A winner of a Technical Emmy(R) award for advances in high definition
(HD) broadcasting, Gennum's broad portfolio of products and technologies
include image processors, video timing and transport products, IC's for
optical transceivers, backplane interconnects and low power digital signal
processing (DSP) solutions. Gennum is headquartered in Burlington, Canada, and
has global design, research and development and sales offices in Canada, Japan
and the United Kingdom. www.gennum.com.

    Emmy(R) is a registered trademark of the National Television Academy.




For further information:

For further information: Gennum Corporation Robin Vaitonis, 905-632-2999
ext. 2110 vaitonis@gennum.com

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GENNUM CORPORATION

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