General Motors 2010 Calendar Year Sales Up 21 Percent; December Sales Increase 16 Percent - Best Month of 2010

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    DETROIT, Jan. 4, 2011 /CNW/ --

    --  GM's four brands sell 118,435 more vehicles in 2010 than eight brands
        did in 2009
    --  GM December retail sales up 27 percent, best month in 2010
    --  Chevrolet sales improve 16 percent in 2010
    --  Buick sales rose 52 percent in 2010 - the highest improvement of any
        major brand
    --  GMC increased sales 29 percent for the year
    --  Cadillac sales gain of 35 percent in 2010 is the highest for major
        luxury brands

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General Motors dealers reported 223,932 total sales in December, a 16-percent increase from a year ago for the company's four brands. The gain was driven by solid retail sales which were 27 percent higher than a strong December a year ago. For the calendar year, total sales for GM's four brands increased 21 percent to 2,202,927, while retail sales rose 16 percent for the year. GM's four brands sold 118,435 more vehicles this year than the company did with eight brands in 2009, and will gain total and retail market share for the year.

The December total sales result includes an anticipated reduction in fleet sales to rental companies. For the month, overall fleet sales represented 17 percent of GM's total sales.

According to Don Johnson, vice president, U.S. sales operations, the company's annual sales performance shows the strong focus of the new company.

"Our sales this year reflect the impact of GM's new business model," Johnson said. "The consistency of results that we achieved demonstrates the focus on our brands, dealers and customers, and how we compete aggressively for every sale, every day."

In December GM's industry-leading lineup of fuel-efficient crossovers continued to gain in popularity with consumers. Sales of GM crossovers rose 42 percent versus December 2009. For the year, GM crossover sales were 50 percent higher than in 2009. GM sold 567,458 crossovers in the United States in 2010, far more than any other automaker.

Since 2005, the crossovers' proportion of the U.S. market has almost doubled to about 22 percent of the industry. In the same period, crossovers as a proportion of GM sales have increased more than threefold and now represent 26 percent of the company's sales volume.

"The crossover market is a great example of how consumers can have their cake and eat it too," Johnson said. "More and more, consumers are choosing to purchase fuel-efficient crossovers like the 32-mpg highway-rated Chevrolet Equinox and GMC Terrain because they get everything they want - comfort, utility and quality."

In December, sales of the Chevrolet Equinox and GMC Terrain set records for each model (22,764 and 9,303 respectively) and led GM's crossover gains - a result of improving availability. For the year, sales of these compact crossovers were up 74 percent and 331 percent respectively, enabling them to gain market share in the compact crossover segment where sales rose an estimated 27 percent year-to-date through December. In the mid-luxury crossover segment, the Cadillac SRX gained more share than any entry, with sales up 152 percent for the year.

GM's full-size pickup truck sales improved 29 percent in December versus a year ago, when the company was clearing out a high proportion of past model-year trucks. During the month, 89 percent of GM's full-sized pickup trucks sold were 2011 model year vehicles compared to 22 percent new model year trucks (2010) during the same month last year. In 2010, combined sales of the Chevrolet Avalanche, Chevrolet Silverado and GMC Sierra full-size pickups increased to 520,444 units - up 17 percent compared to 2009.

Total sales of GM passenger cars declined 6 percent during December, driven by anticipated lower fleet sales. However, retail sales of GM passenger cars rose 14 percent for the month, led by improving demand for the all-new Chevrolet Cruze, Buick Regal and Cadillac CTS Coupe. For the year, sales of GM passenger cars improved 20 percent.

Month-end dealer inventory in the United States stood at about 511,000 units, which is about 25,000 lower compared to November and about 126,000 higher than December 2009.

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    2010 Year-to-Date Key Facts:
    --  Calendar-year-to-date total sales for GM's four brands are up 21
        percent, with retail sales rising 16 percent.
    --  GM's four brands have sold 118,435 more vehicles in 2010 than were
sold
        with eight brands in calendar year 2009
    --  GM compact crossovers, Chevrolet Equinox and GMC Terrain, increased
        sales by 110 percent
    --  GM mid-size crossovers, Buick Enclave, Chevrolet Traverse and GMC
        Acadia sales rose 23 percent
    --  GM's mid-luxury crossover, Cadillac SRX, increased sales 152 percent
    --  At 567,458 sold in 2010, GM sells the most stylish, fuel-efficient
        crossovers in the U.S. market, an increase of 50 percent for the year
    --  GM's full-size pickup truck sales of 520,444 were 17 percent higher in
        2010, compared to 2009
    --  GM's four brands sold 804,511 passenger cars in 2010, a 20-percent
        increase over 2009.

    Brand Key Facts:
    --  Chevrolet: Chevrolet delivered 147,960 total vehicles in December, a
        9-percent increase versus last year. Retail sales for Chevrolet rose
21
        percent for the month - the best retail sales month since August 2009.
        Retail sales were propelled by improving Cruze sales, and strong
        Silverado and Equinox retail sales, which were up 30 and 90 percent
        respectively. Equinox had its best sales month ever, aided by
increased
        inventories. Year-to-date total Chevrolet sales increased 16 percent.
    --  Buick: Buick, the fastest growing major automotive brand in the United
        States, reported 17,095 total sales, a 40-percent increase compared to
        a year ago. This includes a 48- percent rise in year-over-year retail
        sales - the fifteenth consecutive month of year-over-year sales gains
        for the brand. Total Buick sales increased 52 percent during the
        calendar year.
    --  GMC: GMC reported total sales of 42,159, a 35-percent increase
compared
        to the same month last year. This marks the fifteenth consecutive
month
        of year-over-year sales increases. Retail sales were 40 percent higher
        than last year, spurred by Sierra, Acadia and Terrain - up 40 percent,
        46 percent and 73 percent, respectively.  For the year through
        December, GMC total sales improved 29 percent.
    --  Cadillac: Cadillac, the fastest-growing luxury brand in the United
        States, reported total sales of 16,718 for December - 13 percent
higher
        than last December, with retail sales increasing 28 percent. December
        was the eleventh consecutive month of year-over-year total and retail
        sales gains. SRX retail sales were up 16 percent compared to a year
ago
        and had its best month ever. CTS retail sales rose 70 percent, driven
        by strong demand for the all-new CTS Coupe. The Escalade family had
its
        best retail month since December 2008, up 30 percent versus a year
ago.
        Total sales for Cadillac are up 35 percent for the year.
    --  Fleet sales for GM's four brands were 37,658 for the month, a 21
        percent decline from the prior year, due to a 35 percent reduction in
        sales to rental fleets. Commercial fleet sales rose 8 percent during
        the month, the ninth straight month of gains.

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About General Motors: General Motors, (NYSE: GM, TSX: GMM), one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 209,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. GM's largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada, and Italy. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.

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    <<
    *S/D Curr: 27                               December
    -------------
                                                                %Chg
                                                       % Chg    per
    *S/D Prev: 28                     2010      2009   Volume   S/D
    -------------                     ----      ----  ------   -----
    Vehicle Total                  224,185   208,511      7.5   11.5
        Brand Total                223,932   193,824     15.5   19.8
        Other Brand Total              253    14,687    -98.3  -98.2
        -----------------              ---    ------    -----  -----
    >>

    <<
    GM Vehicle Deliveries by
     Marketing Division
    ------------------------
                                                                %Chg
                                                         %Chg    per
                                      2010      2009   Volume    S/D
                                      ----      ----    ------    ---
    Buick Total                     17,095    12,237     39.7   44.9
    Cadillac Total                  16,718    14,745     13.4   17.6
    Chevrolet Total **             147,960   135,622      9.1   13.1
    GMC Total **                    42,159    31,220     35.0   40.0
        Brand Total                223,932   193,824     15.5   19.8
    HUMMER Total                        38       325    -88.3  -87.9
    Pontiac Total                      130     8,410    -98.5  -98.4
    Saab Total                           0       868    ***.*  ***.*
    Saturn Total                        85     5,084    -98.3  -98.3
        Other Brand Total              253    14,687    -98.3  -98.2
    GM Vehicle Total               224,185   208,511      7.5   11.5
    ----------------               -------   -------      ---   ----



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    <<
                                         (Calendar Year-to-
    *S/D Curr: 27                              Date)
    -------------                          ------------------
                                        January -  December
                                        -------------------
                                                            %Chg
    *S/D Prev: 28                       2010        2009   Volume
    -------------                       ----        ----   -------
    Vehicle Total                  2,215,227   2,084,492       6.3
        Brand Total                2,202,927   1,815,806      21.3
        Other Brand Total             12,300     268,686     -95.4
        -----------------             ------     -------     -----
    >>

    <<
    GM Vehicle Deliveries by
     Marketing Division
    ------------------------
                                                              %Chg
                                        2010        2009    Volume
                                        ----        ----   -------
    Buick Total                      155,389     102,306      51.9
    Cadillac Total                   146,925     109,092      34.7
    Chevrolet Total **             1,565,632   1,344,629      16.4
    GMC Total **                     334,981     259,779      28.9
        Brand Total                2,202,927   1,815,806      21.3
    HUMMER Total                       3,812       9,046     -57.9
    Pontiac Total                      1,182     178,300     -99.3
    Saab Total                           608       8,680     -93.0
    Saturn Total                       6,698      72,660     -90.8
        Other Brand Total             12,300     268,686     -95.4
    GM Vehicle Total               2,215,227   2,084,492       6.3
    ----------------               ---------   ---------       ---
    >>

    <<
    *  Twenty-seven selling days for the December period this year and
    twenty-eight for last year.
    **Effective August 2007, GM includes GMC & Chevrolet dealer
    deliveries of commercial vehicles distributed by American Isuzu
    Motors, Inc.



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    <<
                                           December
                                                  % Chg   %Chg per
                               2010      2009    Volume        S/D
                               ----      ----    ------         ---
    Selling Days (S/D)           27        28
    ------------------          ---       ---
    Enclave                   6,634     5,449      21.7       26.3
    LaCrosse                  5,140     4,581      12.2       16.4
    Lucerne                   2,262     2,207       2.5        6.3
    Rainier                       0         0     ***.*      ***.*
    Regal                     3,059         0     ***.*      ***.*
    Rendezvous                    0         0     ***.*      ***.*
    Terraza                       0         0     ***.*      ***.*
        Buick Total          17,095    12,237      39.7       44.9
        -----------          ------    ------      ----       ----
    CTS                       5,171     4,180      23.7       28.3
    DTS                       1,538     1,901     -19.1      -16.1
    Escalade                  2,286     2,137       7.0       10.9
    Escalade ESV              1,262       875      44.2       49.6
    Escalade EXT                266       263       1.1        4.9
    SRX                       5,865     4,986      17.6       22.0
    STS                         329       360      -8.6       -5.2
    XLR                           1        43     -97.7      -97.6
        Cadillac Total       16,718    14,745      13.4       17.6
        --------------       ------    ------      ----       ----
    Avalanche                 2,106     2,120      -0.7        3.0
    Aveo                      4,037     3,359      20.2       24.6
    Camaro                    5,614     7,548     -25.6      -22.9
    Chevy C/T Series              0         5     ***.*      ***.*
    Chevy W Series                0        46     ***.*      ***.*
    Cobalt                      636     8,672     -92.7      -92.4
    Colorado                  2,387     1,799      32.7       37.6
    Corvette                    979     1,033      -5.2       -1.7
    Cruze                    10,865         0     ***.*      ***.*
    Equinox                  22,764    12,711      79.1       85.7
    Express                   6,474     5,162      25.4       30.1
    HHR                       4,030     3,440      17.2       21.5
    Impala                   11,411    13,613     -16.2      -13.1
    Kodiak 4/5 Series            16       404     -96.0      -95.9
    Kodiak 6/7/8 Series           6        38     -84.2      -83.6
    Malibu                   11,520    19,374     -40.5      -38.3
    Monte Carlo                   0         0     ***.*      ***.*
    Silverado-C/K
     Pickup                  42,518    33,301      27.7       32.4
    Suburban (Chevy)          4,264     4,705      -9.4       -6.0
    Tahoe                     7,482     9,283     -19.4      -16.4
    TrailBlazer                   2       114     -98.2      -98.2
    Traverse                 10,523     8,864      18.7       23.1
    Uplander                      0        31     ***.*      ***.*
    Volt                        326         0     ***.*      ***.*
        Chevrolet Total     147,960   135,622       9.1       13.1
        ---------------     -------   -------       ---       ----
    Acadia                    7,618     5,986      27.3       32.0
    Canyon                      826       626      31.9       36.8
    Envoy                         2       100     -98.0      -97.9
    GMC C/T Series                0        17     ***.*      ***.*
    GMC W Series                  0       136     ***.*      ***.*
    Savana                    1,150     1,046       9.9       14.0
    Sierra                   16,795    12,144      38.3       43.4
    Terrain                   9,303     5,547      67.7       73.9
    Topkick 4/5 Series            8       194     -95.9      -95.7
    Topkick 6/7/8
     Series                       8       133     -94.0      -93.8
    Yukon                     3,891     3,338      16.6       20.9
    Yukon XL                  2,558     1,953      31.0       35.8
        GMC Total            42,159    31,220      35.0       40.0
        ---------            ------    ------      ----       ----
        Brand Total         223,932   193,824      15.5       19.8
        -----------         -------   -------      ----       ----
        HUMMER Total             38       325     -88.3      -87.9
        ------------            ---       ---     -----      -----
        Pontiac Total           130     8,410     -98.5      -98.4
        -------------           ---     -----     -----      -----
        Saab Total                0       868     ***.*      ***.*
        ----------              ---       ---     -----      -----
        Saturn Total             85     5,084     -98.3      -98.3
        ------------            ---     -----     -----      -----
        Other Brand Total       253    14,687     -98.3      -98.2
        -----------------       ---    ------     -----      -----
        GM Total            224,185   208,511       7.5       11.5
        --------            -------   -------       ---       ----



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    <<
                                   (Calendar Year-to-Date)
                                   -----------------------
                                     January -  December
                                     -------------------
                                                           %Chg
                                     2010        2009    Volume
                                     ----        ----   -------
    Selling Days (S/D)
    ------------------
    Enclave                        55,426      43,150      28.4
    LaCrosse                       61,178      27,818     119.9
    Lucerne                        26,459      31,292     -15.4
    Rainier                             0           4     ***.*
    Regal                          12,326           0     ***.*
    Rendezvous                          0           9     ***.*
    Terraza                             0          33     ***.*
        Buick Total               155,389     102,306      51.9
        -----------               -------     -------      ----
    CTS                            45,656      38,817      17.6
    DTS                            18,640      17,330       7.6
    Escalade                       16,118      16,873      -4.5
    Escalade ESV                    8,674       6,588      31.7
    Escalade EXT                    2,082       2,423     -14.1
    SRX                            51,094      20,237     152.5
    STS                             4,473       6,037     -25.9
    XLR                               188         787     -76.1
        Cadillac Total            146,925     109,092      34.7
        --------------            -------     -------      ----
    Avalanche                      20,515      16,432      24.8
    Aveo                           48,623      38,516      26.2
    Camaro                         81,299      61,648      31.9
    Chevy C/T Series                    9          41     -78.0
    Chevy W Series                    286         694     -58.8
    Cobalt                         97,376     104,724      -7.0
    Colorado                       24,642      32,413     -24.0
    Corvette                       12,624      13,934      -9.4
    Cruze                          24,495           0     ***.*
    Equinox                       149,979      86,148      74.1
    Express                        59,753      54,302      10.0
    HHR                            75,401      70,842       6.4
    Impala                        172,078     165,565       3.9
    Kodiak 4/5 Series               1,205       4,369     -72.4
    Kodiak 6/7/8 Series               251         913     -72.5
    Malibu                        198,770     161,568      23.0
    Monte Carlo                         0           6     ***.*
    Silverado-C/K
     Pickup                       370,135     316,544      16.9
    Suburban (Chevy)               45,152      41,055      10.0
    Tahoe                          75,675      73,254       3.3
    TrailBlazer                       218       8,829     -97.5
    Traverse                      106,744      91,074      17.2
    Uplander                           76       1,758     -95.7
    Volt                              326           0     ***.*
        Chevrolet Total         1,565,632   1,344,629      16.4
        ---------------         ---------   ---------      ----
    Acadia                         68,295      53,820      26.9
    Canyon                          7,992      10,107     -20.9
    Envoy                              84       4,857     -98.3
    GMC C/T Series                     54         454     -88.1
    GMC W Series                      382       1,727     -77.9
    Savana                         13,942      12,164      14.6
    Sierra                        129,794     111,842      16.1
    Terrain                        60,519      14,033     331.3
    Topkick 4/5 Series                915       2,705     -66.2
    Topkick 6/7/8
     Series                           426       1,840     -76.8
    Yukon                          28,781      29,411      -2.1
    Yukon XL                       23,797      16,819      41.5
        GMC Total                 334,981     259,779      28.9
        ---------                 -------     -------      ----
        Brand Total             2,202,927   1,815,806      21.3
        -----------             ---------   ---------      ----
        HUMMER Total                3,812       9,046     -57.9
        ------------                -----       -----     -----
        Pontiac Total               1,182     178,300     -99.3
        -------------               -----     -------     -----
        Saab Total                    608       8,680     -93.0
        ----------                    ---       -----     -----
        Saturn Total                6,698      72,660     -90.8
        ------------                -----      ------     -----
        Other Brand Total          12,300     268,686     -95.4
        -----------------          ------     -------     -----
        GM Total                2,215,227   2,084,492       6.3
        --------                ---------   ---------       ---






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SOURCE General Motors

For further information: Tom Henderson, +1-313-410-2704, tom.e.henderson@gm.com

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