Gen-X Relationships in perspective this Valentine's Day

    TORONTO, Feb. 13 /CNW/ - As couples prepare to mark Valentine's Day,
Shepell-fgi's new report on New Generation Relationships show that Canadians
between 30 and 40 years of age seek help for their relationships at a
disproportionate rate to the rest of the country.
    "I think this is indicative of the flux state many Canadians in this age
group are in," said Rod Phillips, President and CEO of Shepell-fgi. "This is
the age when you contemplate marriage - sometimes entering it or even ending
an earlier marriage. You also are thinking about starting a family and the
direction of your career. All these issues are inter-related and issues in one
area can directly impact another."
    The report found that almost one quarter of all Employee Assistance
Program accesses were for help with relationship issues, and that rates in
western Canada were higher than the rest of the country. As well, findings
that younger couples are more likely to enter common-law relationships where
both partners are employed compared to older counterparts, there is a higher
incidence of relationship discord than in prior generations. Within this
group, relationship satisfaction is lowest with a child in the household due
to constant communication and negotiation over child rearing.
    The study also highlights an apparent spillover effect from marital
issues. Higher levels of marital conflict lead to lower job productivity and
higher absenteeism, making supports for relationship stability and
satisfaction of interest to employers. Thirty-one per cent of those seeking
EAP support for relationship issues report the relationship issues were
interfering "quite a bit" to "extremely" with their normal interactions at
work and with friends, according to supporting research.
    "This shows it's critical that managers and people leaders ensure that
their employees - particularly those under age 40 - have access to support for
relationship issues," said Karen Seward, Senior Vice President of Business
Development and Marketing. "Employers need to understand this impacts
productivity which will impact their bottom line."
    "Valentine's Day has become a relationship catalyst," said Paula Allen,
Vice President of Health Solutions and the Shepell-fgi Research Group. "Many
people use the day to enter into a more serious commitment or choose to end a
relationship. If it is the latter, it can help to seek counselling or support
to ensure you're making the right decision, not a decision prompted by a date
on the calendar."

    About Shepell-fgi and the Shepell-fgi Research Group

    Shepell-fgi is Canada's leading provider of workplace health services,
including prevention-focused Employee Assistance Programs. The company
services over six million employees and their families across Canada, the
United States and internationally. Shepell-fgi helps organizations maintain
healthy employees and healthy workplaces.
    The Shepell-fgi Research group, a division of Shepell-fgi, has a mandate
to educate employers and business leaders on physical, mental and social
health issues as these factors impact employees, their families and their
workplaces. The Shepell-fgi Research Group offers a precise understanding of
health and wellness trends by conducting sector and issue-based analysis.
Since 2004, the Shepell-fgi research group has published thirteen issues based
reports and seven sector based reports.

For further information:

For further information: Rosalind Robertson, Manager, Media Relations
and Corporate Communications,, (416) 558-3117, (416)

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890