SIM-Based NFC Technology Adds Enhanced User Experience, Improved Branding
and Greater Market Penetration
VILLEPINTE, FRANCE, November 13 /CNW/ - Cartes tradeshow--Gemalto
(Euronext NL0000400653 GTO), the world leader in digital security, today
announces the successful integration of JCB's contactless payment solution,
J/Speedy(TM), onto its NFC SIM. In this way, Gemalto has provided both
NFC-embedded mobile and SIM-based NFC options supporting two of the industry's
most popular contactless standards(1). Also integrated is an innovative smart
card web server solution that displays J/Speedy(TM) menus through the handset
as web pages. This is an advantage in terms of providing a stronger branding
and user experience. This combination allows banks to be better equipped to
respond to market demands regardless of contactless standard or form factor
used in the country.
"We have improved on the original Mobile J/Speedy(TM) whilst retaining
maximum flexibility in allowing our members to address market needs. Both
versions give customers the same quick convenience modern society demands,"
said Tom Okabe, Senior Vice President, Product Strategy, Global Infrastructure
& Technologies, JCB Co., Ltd. "With the addition of J/Speedy(TM) on NFC-SIM,
we are laying the technology groundwork to prepare to address future market
Tan Teck Lee, president of Gemalto Asia, commented: "We see how fast
markets are changing and how technology and innovation needs to keep up with
these changes. Now we are aggregating expertise and experiences from multiple
disciplines to help create new trends and market opportunities. Gemalto is
glad to be at the forefront with JCB in preparing for the future of mobile
Gemalto and JCB already worked together with other partners on a mobile
contactless pilot in Amsterdam(2) in 2006 developing a version of Mobile
J/Speedy(TM) that was loaded directly into the mobile phone. The NFC SIM
version offers the same payment features and now adds secure portability and
web page menus to access service information and options. This is possible
through the built-in smart card web server technology standardized by the Open
Mobile Alliance. This new technology allows end-users to access their
applications and information, securely stored in the SIM, through the browser
of their mobile phone. This gives service providers the ability to give
prominence to their brand and reinforce the relationship with customers.
The trend for mobile contactless payment is fast gaining momentum for its
complementary combination of ease-of-use and convenience with security and
mobility. The prevalence of traditional contactless payment options and the
necessity of the mobile phone as everyday wear makes mobile contactless a
natural next move.
Gemalto (Euronext NL 0000400653 GTO) is the leader in digital security
with pro forma 2006 annual revenues of EUR 1.7 billion, more than 85 offices
in 40 countries and about 10,000 employees including 1,300 R&D engineers.
In a world where the digital revolution is increasingly transforming our
lives, Gemalto's solutions are designed to make personal digital interactions
more convenient, secure and enjoyable.
Gemalto provides end-to-end digital security solutions, from the
development of software applications through design and production of secure
personal devices such as smart cards, SIMs, e-passports, and tokens to the
deployment of managed services for its customers.
More than a billion people worldwide use the company's products and
services for telecommunications, financial services, e-government, identity
management, multimedia content, digital rights management, IT security, mass
transit and many other applications.
As the use of Gemalto's software and secure devices increases with the
number of people interacting in the digital and wireless world, the company is
poised to thrive over the coming years.
Gemalto was formed in June 2006 by the combination of Axalto and Gemplus.
For more information please visit www.gemalto.com
(1) The J/Speedy(TM) NFC SIM uses ISO14443 Type B whereas embedded Mobile
J/Speedy(TM) uses ISO14443 Type A.
(2) October 2006, JCB launched Europe's first contactless international
credit payment scheme that used a handset with an embedded NFC chip preloaded
For further information:
For further information: Media: Gemalto Emmanuelle Saby, Tel: +33 (0)1
55 01 57 27 Mob: +33 (0) 6 09 10 76 10 email@example.com or Aline
Borne, T.: +33 (0)1 55 01 51 05 M.: +33 (0)6 16 29 87 04
firstname.lastname@example.org or Asia Marketing Communications Marcos Fernandes,
Tel.: +852 2306 3626 Mob.: +852 6051 6425 email@example.com or TBWA
Corporate Sophie Mazoyer, T.: +33 (0) 1 49 09 26 87 M.:+33 (0) 6 07 21 08 77