Gearing Up To Drive HR Competitiveness

    TORONTO, April 17 /CNW/ - The Council for Automotive Human Resources
(CAHR) is now executing its Sector Study of Canadian Automotive and Vehicle
Manufacturing. This Sector Study is in response to the conclusions of its
earlier 2004 report entitled: Situational Analysis: Human Resources in the
Canadian Automotive Manufacturing Industry. That report identified a lack of
reliable, current and pertinent human resource and labour market information
and the critical need for more in-depth, evidence-based data and analysis
across the sector.
    In response, CAHR will examine the current state of the industry and
forecast future trends through a comprehensive study of the Canadian
automotive and vehicle manufacturing sector. The objectives of the study will
be to:

    -   Identify and analyze human resource challenges and requirements;
    -   Obtain a baseline of labour market information for use in evaluating
        sector programs and to scope project activities; and
    -   Create a common perspective of existing and emerging human resource
        issues and to establish the means of mitigating challenges while
        building on the strengths of the sector.

    In short, the Sector Study of Canadian Automotive and Vehicle
Manufacturing will assist in developing a competitive human resource strategy
that takes into account regional and sector-specific distinctions. This
project is funded by the Government of Canada's Sector Council Program.
    Industry input is crucial to the success of the study: whether yours is a
company that assembles cars, trucks or buses; is large, medium or small; is in
parts manufacturing or tooling; an OEM or other industry participant, you have
vital information to share - and we need to hear from you.

    The study will address three specific areas:

    1.  Labour Demand and Supply will focus on industry jobs, changing job
        skills and the development of an "available skills" job inventory.
    2.  Labour Supply and the Automotive Labour Market will examine how human
        resources and training strategies can attract new workers and keep
        existing workers motivated.
    3.  Human Resources Policies will determine ways in which human resource
        policies can help the sector to grow by increasing vehicle
        production, shipments and number of jobs.

    "Today's global automotive manufacturing industry is moving at warp
speed, in terms of productivity, competitiveness and innovation," said Mark
Nantais, Chair of CAHR. "To stay in the forefront of this fierce competition
we need a highly-skilled, innovative workforce. This Sector Study will be
critical to the development of effective strategies needed to address the
industry's future human resource needs."

    To promote participation in the study, CAHR has developed a
communications campaign directed toward employers with the central theme of
"Gear Up - Driving Canada's Automotive Human Resources". Its message to
employers is that their involvement and input will assist CAHR in supporting
the entire industry to develop and maintain the necessary skills to drive
innovation today and in the future. It emphasizes that this will benefit both
individual firms and the sector as a whole.
    The Automotive and Vehicle Manufacturing sector continues to experience
the challenges of mounting global competition and the impacts of technology
and manufacturing advances. A critical element required to meet these
challenges is a skilled industry workforce. The study is a necessary and
timely step that will assess the present and recommend proactive steps to
prepare for the challenges and opportunities of the future. With effective
programs to attract new employees, retain and develop existing employees and
increase mobility, the sector can work together to build and maintain a
talented, flexible, innovative labour force to ensure ongoing competitiveness
and future growth.

For further information:

For further information: John Mavrak, Executive Director, (416) 621-2614
ext. 234,,

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