GE Launches "healthymagination" in Canada

    Multi-Billion Dollar Global Commitment to Deliver Better Care to More
    People at Lower Cost

    TORONTO, May 7 /CNW/ - General Electric Company (NYSE:   GE) announced
today a commitment to take on one of the world's toughest problems, an
unsustainable global healthcare system.
    GE CEO & Chairman Jeffrey R. Immelt announced the initiative in
Washington, D.C. to an audience of policymakers and thought leaders. In
Toronto, one of five cities selected for the global kick off, GE Canada
President/CEO Elyse Allan and GE Healthcare Canada General Manager Peter
Robertson provided an overview of healthymagination, a new global
multi-billion dollar business strategy for sustainable healthcare.
    GE's healthymagination is a three-pronged approach to make measurable
improvements in global healthcare systems by 2015. GE's commitments include:

    -   Reduce by 15 percent the cost of procedures and processes with GE
        technologies and services.
    -   Increase by 15 percent people's access to services and technologies
        essential for health, reaching 100 million more people every year.
    -   Improve quality and efficiency by 15 percent for customers through
        simplifying and refining health care procedures and standards of

    GE will invest $6B USD over 6 years to develop and manufacture more low
cost solutions for Canada and the world. This investment includes a $3 billion
investment for 100 innovations that lower cost, increase access and improve
quality; $2 billion to finance IT and access in rural & underserved areas; $1
billion for partnerships, content and services.
    "Innovation and technology are critical to solving big challenges like
those we face in healthcare access, cost and quality," notes Elyse Allan.
"Healthymagination allows us to apply our scale and innovation, in
collaboration with our partners, towards sustainable healthcare in Canada and
around the world."
    GE will work with partners to address four critical healthcare needs to
start: low-cost technology; healthcare IT; innovation for all; and
consumer-driven healthcare.
    Oxford Analytica, an independent, Oxford-based international research and
consultancy firm, will monitor and report annually on GE's progress throughout
this initiative.

    Healthymagination in Canada

    Examples of GE partnerships in Canada addressing cost, access and quality

    -   Diagnostic Imaging Access. Announced today, an agreement with GE
        Healthcare and the Pan Northern Ontario PACS Project (PNOP) to create
        a Diagnostic Imaging Repository (DI-r) which will assist physicians
        access images and reports from other facilities, helping to improve
        diagnostic time lines, and increasing patient care regardless of

    -   Baffin Island cardiac program. The University of Ottawa Heart
        Institute in cooperation with the Ontario Health Services Institute
        provides cardiac check-ups and treatment in Iqualuit. Patients avoid
        costly travel to southern unfamiliar urban centres for health care.
        The project is made possible, in part, by the GE Vivid i
        cardiovascular ultrasound system. This portable and wireless design
        weighs 30 times less than other full-featured, larger-scale systems,
        and makes it possible for patients to receive exams almost anywhere.

    -   Tomography in Digital Radiography - Bonnyville Health Centre,
        Alberta. GE's VolumeRAD(TM) digital radiography technology is
        providing healthcare practitioners in this community with an
        important tool to manage care locally, avoiding patient transport for
        critical injuries including head and neck.

    "Managing costs, while increasing quality and access, can be done - if
government, health care agencies and institutions, businesses, academic
bodies, patient interest groups, all of us, collaborate," said Peter Robertson
at Thursday's press event. "GE and GE Healthcare is committed to developing
new, high-tech, but low-cost, technologies to ensure Canadians can access
cutting edge healthcare in a more sustainable way."


    GE (NYSE:   GE) is a diversified infrastructure, finance and media company
taking on the world's toughest challenges. From aircraft engines and power
generation to financial services, medical imaging, and television programming,
GE operates in more than 100 countries and employs more than 300,000 people
worldwide. In Canada, GE has more than 9,000 employees across the country. For
more information, visit the company's Web site at


    GE Healthcare provides transformational medical technologies and services
that are shaping a new age of patient care. Our broad expertise in medical
imaging and information technologies, medical diagnostics, patient monitoring
systems, drug discovery, biopharmaceutical manufacturing technologies,
performance improvement and performance solutions services help our customers
to deliver better care to more people around the world at a lower cost. In
addition, we partner with healthcare leaders, striving to leverage the global
policy change necessary to implement a successful shift to sustainable
healthcare systems. Our "healthymagination" vision for the future invites the
world to join us on our journey as we continuously develop innovations focused
on reducing costs, increasing access and improving quality and efficiency
around the world. Headquartered in the United Kingdom, GE Healthcare is a $17
billion unit of General Electric Company (NYSE:   GE). Worldwide, GE Healthcare
employs more than 46,000 people committed to serving healthcare professionals
and their patients in more than 100 countries. In Canada, GE has more than 700
employees across the country. For more information about GE Healthcare, visit
our website at

For further information:

For further information: Media Contact, GE Canada, Kim Warburton, (416)
561-8316,; GE Healthcare, Corey Miller, (414) 469-5499,

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