Gartner Names Entrust as 'Leader' in 2009 Web Fraud Detection Magic Quadrant

    Industry leader builds momentum on Gartner recognition, 70 percent
increase in customer growth rate and key customer wins

    DALLAS, Feb. 9 /PRNewswire-FirstCall/ -- Entrust, Inc. (Nasdaq:   ENTU),
has consistently been positioned as a visionary and innovator in the
multifactor authentication and fraud detection market. Today, Gartner Inc.
confirmed what many customers believe as well by naming Entrust as one of the
"leaders" in the research firm's newly created 2009 Web Fraud Detection Magic

    "Effective fraud detection will always be necessary for companies whose
financial accounts are vulnerable to attack. Expect fraud attacks to increase
in the deteriorated economic environment," said Gartner analyst Avivah Litan
in the firm's November 2008 report, "Impact of Financial Crisis on Fraud
Prevention Markets."

    Based on Entrust's comprehensive fraud detection and multifactor
authentication solutions -- comprised of Entrust TransactionGuard and Entrust
IdentityGuard -- Gartner's Web Fraud Detection Magic Quadrant placed Entrust
in the top right quadrant, the leadership position, based on its "ability to
execute" and the company's "completeness of vision."

    "This industry recognition, in addition to an increase of 70 percent in
customer growth rates and key customer wins, confirms that Entrust is a leader
in the fraud detection and multifactor authentication market," said Entrust
President and CEO Bill Conner. "Large financial institutions and
security-conscious organizations across the world successfully thwart fraud
with cost-effective Entrust solutions; many more will continue to do so in
2009 and beyond."

    The newly created 2009 Web Fraud Detection Magic Quadrant, released
February 6, 2009, evaluated IT security vendors on key elements that help
define a company's vision and ability to execute. According to Gartner, magic
quadrant "leaders" are vendors who are performing well today, have a clear
vision of market direction and are actively building competencies to sustain
their leadership position in the market.

    A sampling of Entrust's strengths in this market, according to Gartner's
report, include the interoperability and versatility of the Entrust
IdentityGuard multifactor authentication solution, a flexible rules engine,
real-time capabilities and strong customer service.

    Strict criteria had to be met before a vendor was included in Gartner's
research: recent product availability in the market; solution's proven in
real-world deployment in customer environments; the organization must be
considered a significant player, established via market presence or innovation
in the fraud market and more.

    Global organizations continue to seek methods to help stop persistent
fraud attacks on invaluable information, customer identities and brand image.
According to the fourth annual "U.S. Cost of a Data Breach Study," research
released in February 2009 by PGP and the Ponemon Institute, the average total
per-incident cost for a data breach in 2008 was $6.65 million. This represents
an increase of more than $300,000 per incident in 2007 and a 40 percent jump
since the study's inception in 2005.

    On Jan. 20., Heartland Payment Systems, a New Jersey-based credit card
processing company, announced in a news release that as many as 100 million
customer accounts may have been compromised after malicious software enabled a
security breach in the organization's payment processing system. The breach,
which Heartland says it first discovered in October 2008, is yet another
example of organizations not implementing the proper security solutions that
could help prevent fraud before it occurs.

    Entrust offers one of the most flexible, comprehensive fraud detection
solutions on the market today. By leveraging this cost-effective solution,
organizations not only will help reduce loss from fraud, but also instill
confidence in their customer base and increase overall brand image.

    Entrust TransactionGuard transparently monitors user behavior to identify
anomalies, and then calculates the risk associated with a particular
transaction -- all seamlessly and in real time. Unlike competitive offerings,
Entrust TransactionGuard can analyze all points of interaction with the user
on the Web site, allowing organizations to gain a complete picture of
potentially fraudulent behavior using built-in case management and reporting
features. Entrust TransactionGuard is a zero-touch solution that captures all
the data in a session and does not require integration with back-end
applications. The solution enables organizations to leverage both a
statistical analysis and rules-based approach to fraud detection, allowing the
system to react quickly to specific known types of fraud while also
automatically learning about users and automatically generating risk scores
based on evolving behavior.

    Entrust IdentityGuard enables organizations to layer security --
according to access requirements or the risk of a given transaction -- across
diverse users and applications. The platform's authentication options include
strong username and password, IP-geolocation, device, questions and answers,
out-of-band one-time passcode (delivered via voice, SMS or e-mail), grid
cards, eGrid cards and a range of one-time-password tokens. Entrust
IdentityGuard also provides multiple methods of supporting mutual
authentication, including picture and caption replay.

    Entrust IdentityGuard is recognized as a benchmark for strong multifactor
authentication and helps address a range of security and regulatory
legislation requirements. Leading financial institutions, enterprises and
government agencies have deployed the platform, including DnB Nor, Expedia,
Commerce Bank, Bank of New Zealand, Banco Santander Santiago, Goteborg
University, Ministry of Economic Development of New Zealand, SCHUFA,
Arbetsformedligen, Alaska Law Enforcement Information Sharing System, Vejle
Amt, Aristex, Swedish National Labor Market Administration, Skanska and more.

    About Entrust
    Entrust (Nasdaq:   ENTU) secures digital identities and information for
consumers, enterprises and governments in more than 2,000 organizations
spanning 60 countries. Leveraging a layered security approach to address
growing risks, Entrust solutions help secure the most common digital identity
and information protection pain points in an organization. These include SSL,
authentication, fraud detection, shared data protection and e-mail security.
For information, call 888-690-2424, e-mail or visit

    Entrust is a registered trademark of Entrust, Inc. in the United States
and certain other countries. In Canada, Entrust is a registered trademark of
Entrust Limited. All Entrust product names are trademarks or registered
trademarks of Entrust, Inc. or Entrust Limited. All other company and product
names are trademarks or registered trademarks of their respective owners.


For further information:

For further information: Brooke Hamilton, Media Relations of Entrust,
Inc., +1-972-713-5915, Web Site:

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