Future Shop Has Lowest Prices in Two Years on Top Categories of Consumer Electronics

    Desirable Time for Canadians to Buy

    BURNABY, BC, Feb. 22 /CNW/ - Future Shop, Canada's largest Canadian
electronics e-tailer and retailer, announces that prices of several top
categories of consumer electronics are the lowest price they've been in the
last two years. Over the last two years consumer electronics prices have
dropped substantially as new products were introduced with mass market appeal.
    "When you look at the drop in prices for the latest in consumer
electronics technology it is clear we are in a buyer's market," said Anita
Sehgal, Director of Customer Experience, Future Shop. "Consumer electronics
has become extremely competitive in the last few years and it is allowing
consumers the opportunity to purchase at prices we haven't consistently seen
    Right now is a desirable time for Canadians to buy and Future Shop is
offering additional savings with its Winter Escape Sale, February 22-28 (see
    Two years ago, MP3 players were becoming mainstream in the Canadian
market; at the time, Future Shop customers could purchase a 2 GB iPod Nano for
$249. Today, customers can purchase a 4 GB (double the capacity) for $149(*) or
an 8 GB iPod Nano for $199(*). These increases in capability and drop in price
can be found across the top consumer electronic categories; examples include:

    TV - 720p:

    2006: Sony 40" (40S2010) 720p for $3199
    2008: Sony 40" (40S3000) 720p for $1499(*)

    TV - 1080p

    2006: Sharp 42" (42D62) 1080p for $2699
    2008: Sharp 42" (42D64) 1080p for $1599(*)

    Digital Cameras:

    2006: Canon SD30, 5MP, 2.4X optical zoom, 1.8" LCD Screen for $599
    2008: Canon Elph SD750, 7.1MP, 3X optical zoon, 3" LCD Screen for $269(*)


    2006: Intel Centrino 750 with 512MB Memory, 100GB Hard Drive for $1499.99
    2008: Intel Centrino Core 2 Duo with 2 GB Memory, 250 GB Hard Drive for

    External Hard Drive:

    Lacie 500GB USB External Hard Drive with Porsche Design: backs up
    96,000 pictures, 125,000 songs or 124 hours of movies.
    2006: $399.99
    2008: $139.99(*)

    Media are invited to contact Future Shop to set up a time to speak with a
    Product Expert about current technology or to film product for stories.
    All prices and items are also available on futureshop.ca

    (*)2008 prices are from Future Shop's current sale which runs until
    Feb 28th.

    About Future Shop

    With 131 stores across the country and the nation's premier web store
(www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest
national retailer and e-tailer of consumer electronics.

For further information:

For further information: Media Contact: Susan Kirk, Senior Manager
Communications, (604) 412-1226, cell (604) 418-7457 or skirk@futureshop.com;
Cheryl Grant, Communications Specialist, (604) 412-1008, cell (778) 999-0535,
chgrant@futureshop.com; (In Quebec) Thierry Lopez, Marketing Manager, (514)
905-7713 or tlopez@futureshop.com

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