Fundamental index investing gains momentum in Canada

    FTSE Americas President Jerry Moskowitz to visit Toronto to share
    insights on this powerful new strategy

    TORONTO, Oct. 24 /CNW/ - In just two years, fundamental index investing
has attracted more than $19 billion globally. Jerry Moskowitz, president of
FTSE Americas, believes this is not a short-term phenomenon. Rather, it is
part of a longer-term trend towards index calculation with the potential to
provide higher risk-adjusted returns and lower portfolio volatility.
    "Fundamental indexes are changing the investment landscape around the
world," Moskowitz says from his New York office. "A traditional index ranks
companies based on market value, but a fundamental index is built based on
objective measures of a company; it strives to measure the economic footprint
of a business by examining its basic strengths - sales, dividends, cash flow
and book value. That can give fundamental indexes a significant advantage
during market downturns."
    On November 14 and 15, 2007, Moskowitz will be in Toronto to discuss with
groups of investors and financial advisors the analysis work that goes into
constructing the fundamentally calculated FTSE RAFI Index Series. Alongside
him will be Stuart McKinnon, president and CEO of Oakville, Ontario-based
Pro-Financial Asset Management, which has an exclusive distribution agreement
with the FTSE Group for the Canadian distribution of mutual funds linked to
the FTSE RAFI Index Series.
    "The FTSE RAFI index approach provides significant alpha over the
cap-weighted indexes across the global markets" says McKinnon. "We've analyzed
historical performance in markets as diverse as the United States, Canada,
Hong Kong, Ireland, Norway and Singapore. In virtually every case, FTSE RAFI
indexes beat traditional cap-weighted indexes. We were impressed by the
remarkable consistency of this strategy and wanted to make it easily available
to Canadian investors within a familiar mutual fund structure."
    With Moskowitz's visit, Canadians have the chance to learn directly from
a globally recognized leader how fundamental indexing can complement their
overall investment portfolio.

    Moskowitz and McKinnon will have limited availability for media
interviews on November 14, 2007 between 2 p.m. and 4 p.m.

    About Jerry Moskowitz

    Jerry Moskowitz serves as president of FTSE Americas, where he is
currently leading FTSE's continued expansion into the North American
marketplace. Moskowitz is responsible for formulating and planning the FTSE
Americas domestic sales and business development strategies, and also works
closely with the firm's North American strategic partners. He is also charged
with managing FTSE's global data distribution function to vendors worldwide.
    Moskowitz has spent over 30 years working within the financial sector,
building extensive experience in financial sales and marketing. He began his
career as a portfolio manager at Chase Manhattan Bank, and then moved into the
financial services industry holding sales and marketing positions at Standard
& Poor's, Moody's and ADP. Prior to joining FTSE Group in 2003, Moskowitz was
senior vice president at Thomson Financial where he was responsible for
third-party distribution and data acquisition. He earned his MBA with honors
in finance from Baruch College.

    About FTSE

    FTSE Group is a leader in the creation and management of indexes and
related market data services. It is estimated that there are over $2.5
trillion USD in assets under management globally using any of the 100,000 FTSE
indexes calculated daily for markets worldwide.
    FTSE's flagship index, the FTSE Global Equity Index Series (GEIS), covers
98% of the world's total investable market capitalization. It also calculates
a broad range of traditional and alternative asset class indexes such as
multinationals, style, socially responsible investment, real estate and hedge.
Custom indexes are designed and created regularly to meet a wide variety of
investment strategies for clients. FTSE also manages and calculates non-market
capitalization weighted indexes, which offer investors an alternative way to
benchmark performance.
    FTSE has partnered with notable financial industry leaders in key regions
to create unique and innovative products for the investment community,
including NASDAQ, Dow Jones Indexes, NAREIT, and Research Affiliates
(RAFI(TM)) in the US; Xinhua Financial Network of China, and the ASEAN stock
exchanges in Asia; and Euronext, the London Stock Exchange, EPRA, and Global
Wealth Associates in Europe. Partnerships with the Athens, Cyprus,
Johannesburg, Luxembourg and Madrid stock exchanges round out FTSE's global
coverage of markets worldwide. Real-time FTSE indexes are calculated on
systems managed by Reuters. Prices and FX rates used are supplied by Reuters.

    About Stuart McKinnon

    Stuart McKinnon founded Pro-Financial Asset Management in 2002 in
response to the growing investor need for alternative investments. McKinnon
began his investment career as a professional equity trader on the floor of
the Toronto Stock Exchange. With close to 20 years of vast experience and
success within the wealth management, professional equity trading and
portfolio management sectors, he has established a solid reputation for
consistently creating significant growth, customer loyalty and shareholder
    McKinnon is committed to promoting education within the investment and
financial services industry. Among his many accomplishments, he is a founder
and instructor of the Certified Hedge Fund Specialist course, sponsored by the
Strategy Institute and the Canadian chapter of the International Hedge Fund
Association. McKinnon holds a B.A. in Economics from the University of Western

    About Pro-Financial Asset Management

    Pro-Financial Asset Management's unique value proposition is in the
commitment to its corporate guiding principles - integrity, service and
superior risk management - and in the distinct expertise and investment
strategies offered within the underlying sub-divisions: Pro-Index Funds,
Pro-Hedge Funds, Pro-Performance Funds and the Pro-Financial Private Client
Group. The Pro-Index Funds, which can be purchased from financial advisors
across Canada, include Pro FTSE RAFI Canadian Index Fund, Pro FTSE RAFI US
Index Fund, Pro FTSE RAFI Global Index Fund and Pro FTSE RAFI Hong Kong China
Index Fund.

For further information:

For further information: or to schedule an interview please contact
Javed Khan, Senior Marketing & Communications Manager, Pro-Financial Asset
Management by phone 1-877-566-5145 ext. 6906 or by e-mail

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