Function and Comfort Over Fashion as Kids Head Back to School

    VANCOUVER, Sept. 9 /CNW/ - Function and comfort over fashion is the goal
this year as the kids head back to school. Starting today, the British
Columbia Chiropractic Association is again launching television information to
educate parents and inform them about the potential health risks an overweight
back pack can cause on the early development of their children's backs.
    "The Province supports the Pack It Right Pack It Light campaign in its
goal to raise awareness about how to reduce the impact from heavy backpacks,
which can result in back and spine injuries for children," said Mary McNeil,
Minister of State for the Olympics and ActNow BC. "By reducing injuries and
pain caused by overweight backpacks, we are helping children stay healthier
and at their best to learn in the classroom."
    The British Columbia Chiropractic Association is launching "Pack It Right
Pack It Light' a six week public awareness campaign targeted at educating
British Columbian's about how to prevent back and spine related injuries. By
the time most kids are teenagers, over 50% of them will experience at least
one lower back pain episode.
    "Far too often parents dismiss back and spine injuries from over weight
back packs as growing pains," said Dr. Heather McLeod, President of the BC
Chiropractic Association. In fact, growing shouldn't be painful and if your
child is complaining of back pain, numbness or weakness in his or her arm or
leg, get the appropriate help to prevent future problems"
    "Just like kids, backpacks come in all types of sizes and fashions, but
don't be fooled by the biggest and cheapest pack," said Dr. Don Nixdorf,
Executive Director of the BC Chiropractic Association. "Function, form, and
comfort take precedence over fashion."

    The British Columbia Chiropractic Association is a regulated health care
profession since 1934, and is one of the largest primary contact health care
professions in the province. Chiropractic doctors, diagnose and treat patients
whose health problems are associated with the body's skeletal, muscular, and
related nervous system, especially the spine. Each day an estimated 1/3 of all
medicare related office visits are for spine and related conditions. For more
information about the BC Chiropractic Association visit

For further information:

For further information: Dr. Don Nixdorf, Executive Director, British
Columbia Chiropractic Association, (604) 270-1332, or

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British Columbia Chiropractic Association

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