Fujitsu Microelectronics to Demonstrate New Graphics Processor, 1394 Automotive Controller, at Telematics Detroit, June 2-3, Booth 53

    Exhibit to Feature Benefits of OpenGL ES 2.0 Support with Unified Shader

    SUNNYVALE, Calif., June 2 /PRNewswire/ -- Fujitsu Microelectronics
America, Inc. (FMA) will demonstrate its industry-leading automotive device
technology, including its newest graphics display and 1394 Automotive
controllers, at the Telematics Detroit 2009 Conference June 2-3 at the Rock
Financial Center in Novi, Michigan.

    The Fujitsu MB86298 "Ruby," a high-performance OpenGL 2.0-compliant 2D/3D
graphics display controller (GDC), features unified shaders supporting both
vertex- and fragment- shading options. The GDC can drive four independent
displays of varying resolution and four independent video-capture inputs. It
is also designed to minimize power consumption to a typical rating of under
2.5W, which eliminates the need for heat sinks or active cooling systems. See
the news release on the new MB86298 GDC at

    Graphics Demonstration Featuring APIX Delivers Multiple Benefits
    Fujitsu also will demonstrate its MB86R01 "Jade" system-on-chip graphics
processor serving as the master graphics controller and delivering pixel data
to the Fujitsu MB88F332 "Indigo" display controller using an Automotive Pixel
Link (APIX) channel. The APIX back-channel capability provides bi-directional
communications between the cluster panel and the Jade-based control system.

    APIX can carry graphic content and command information, and can transport
power to the end node. These capabilities enable a reduction in total ECU and
cable count - an important objective for automakers. Three different cables
can be combined onto a single APIX cable, reducing total cable weight and
cost. For example, a system can use LVDS for graphic images, CAN for commands,
and a power cable for the end module. Another advantage provided by APIX is
the ability to locate the control system away from the crowded,
temperature-stressed area under the vehicle's dashboard.

    New 1394 Automotive Controller Supports HD Quality Video, Imaging
    Fujitsu will also demonstrate the MB88395, the industry's first 1394
Automotive controller that supports HD-quality video and vehicle-navigation
imaging using the 1394 standard. The demonstration will feature a
three-channel audio and three-channel video system using an MP3 player and DVD
player to deliver fully adjustable audio and video to multiple rear-seat
displays. The demonstration will use the latest 800Mbps single-chip solution,
which features integrated PHY and LINK layers, incorporates Digital
Transmission Copy Protection (DTCP), and includes the Fujitsu SmartCODEC for
industry-leading compression capabilities.

    "The Fujitsu new graphics display controller and 1394 Automotive
controller clearly demonstrate our global leadership in next-generation
automotive electronics technology," said Philip Hughes, senior director,
Automotive Business Group, Fujitsu Microelectronics America. "Increased
electronic content in vehicles delivers significant economic, environmental
and safety benefits to manufacturers and drivers. We are working closely with
the automakers to meet those objectives."

    About Fujitsu Microelectronics America, Inc.
    Fujitsu Microelectronics America, Inc. (FMA) leads the industry in
innovation. FMA provides high-quality, reliable semiconductor products, design
and manufacturing services for the wireless, consumer, automotive, and other
markets throughout North and South America. For product information, visit the
company web site at or address e-mail to

    All product names mentioned herein are trademarks or registered
trademarks of their respective owners.


For further information:

For further information: Emi Igarashi of Fujitsu Microelectronics
America, Inc., +1-408-737-5647,; or Dick Davies of
IPRA, +1-415-652-7515,, for Fujitsu Web Site:

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