Fujitsu Microelectronics Names Shinichi 'James' Machida New President, Chief Executive Officer of Fujitsu Microelectronics America

    Succeeds Kazuyuki Kawauchi Effective June 23, 2008

    SUNNYVALE, Calif., June 30 /CNW/ -- Fujitsu Microelectronics America,
Inc. (FMA) today announced that Shinichi "James" Machida has been named
president and chief executive officer. Machida will be leaving his position as
president of Fujitsu Microelectronics Asia Pte. Ltd. (FMAL) in Singapore, and
Fujitsu Microelectronics Pacific Asia Ltd. (FMP) in Hong Kong, and will arrive
in the U.S. in August. He replaces Kazuyuki Kawauchi, who will return to
Fujitsu Microelectronics Limited (FML) in Japan in September.
    Machida, who has more than 20 years' experience in semiconductor
marketing and overseas sales support, has held various management positions at
Fujitsu Microelectronics Limited (FML) and its affiliates. He has been
president of FMAL and FMP since October 2006, and has helped expand Fujitsu's
business in Asia outside of Japan.
    Machida is not a stranger to FMA. From July 1990 through June 1995, he
was assigned to Fujitsu Microelectronics, Inc. (FMI), a predecessor of Fujitsu
Microelectronics America. During that time, he worked in FMA's Operations
group, supporting product demand forecasts and logistics, including booking,
billing and inventory control for logic products. He also worked as a manager
for special projects with FMA's strategic customers.
    "James has broad experience working with Fujitsu's overseas companies,
and has helped Fujitsu expand its semiconductor business in the Asia Pacific
region," said Kazuyuki Kawauchi. "He now brings his experience, energy and
vision to the North American operation to help expand Fujitsu's operations in
the Americas. I am confident that he will be an excellent leader and advocate
for FMA."
    "I am pleased to have this new post in the U.S. I have many friends at
FMA and feel that I am back home," said James Machida. "FMA and its parent
company Fujitsu Microelectronics Limited in Japan are in transition. I have a
mission to expand FMA's business, to nurture U.S.-centric business
opportunities to become global forces, and be the engineering engine to help
grow the Fujitsu Microelectronics business worldwide."
    Machida has been in the semiconductor business his entire career. In
April 1984, he joined Fujitsu Limited in the North American Sales Support
Division in the Electronic Devices Group. After his assignment in the U.S., he
returned to Fujitsu Limited in 1995 to work in marketing and sales support for
the Asia Pacific region excluding Japan, in the Overseas Sales Support
Division. In April 1997, he was promoted to manager of marketing and sales
support for the European region.
    In December 2001, he was promoted to marketing director with
responsibility for ASIC, networking and mobile products in the Global
Strategic Marketing Division of the Electronics Devices Group. Subsequently he
became a director and deputy general manager for global strategic marketing in
that same division.
    Machida received his bachelor of science degree in economics from Keio
University, Tokyo.
    About Fujitsu Microelectronics America, Inc.
    Fujitsu Microelectronics America, Inc. (FMA) leads the industry in
innovation. FMA provides high-quality, reliable semiconductor products and
services for the wireless, networking, consumer, automotive, and other markets
throughout North and South America. For product information, visit the company
web site at
    All company and other product names mentioned may be trademarks or
registered trademarks of their respective owners.

For further information:

For further information: Emi Igarashi of Fujitsu Microelectronics
America,  Inc., +1-408-737-5647,; or Dick Davies of 
Independent Public Relations Associates, +1-415-652-7515,, for Fujitsu Microelectronics America, Inc. Web Site:

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