Fujitsu Microelectronics Launches World's First 1394 Automotive Controller for HD Video in Vehicle Networks


    Contributes to reduced costs, lighter wiring harness, and higher fuel

    SUNNYVALE, Calif., April 22 /CNW/ -- Fujitsu Microelectronics America,
Inc. (FMA) today introduced the world's first 1394 Automotive controller that
transmits high-definition video over the 1394 in-vehicle multimedia network.
The new Fujitsu MB88395 controller can simultaneously transmit multiple
streams around the vehicle, such as HD video (1,280 dots x 720 lines) from
Blu-Ray DVDs, digital TV, and car navigation images.

    The Fujitsu MB88395 uses a high-speed 800Mbps physical layer and link
layer, along with the Fujitsu proprietary SmartCODEC, which provides high
compression and can transmit HD video without perceptible latency. This
combination brings the rich-HD experience to rear-seat entertainment, reduces
vehicle weight and improves fuel efficiency. The combination reduces the
system cost of in-vehicle multimedia networks by up to 30 percent, while
reducing the number of wire harnesses by a maximum of 70 percent, and can
reduce the environmental impact by approximately 10kg of carbon dioxide (CO2)
per year for a car traveling 10,000km. That roughly translates to the amount
of CO2 a beech tree absorbs in one year.

    The MB88395 also incorporates the Digital Transmission Content Protection
(DTCP) encryption protocol that prevents unauthorized duplication, download or
alteration of audio or visual media. The new controller complies with the
800Mbps specification of the 1394 standard, doubling the 400Mbps data rate of
the previous controller from Fujitsu Microelectronics.

    "The 1394 Automotive standard is now moving forward for in-vehicle
multimedia networking, and we expect it to become the preferred automotive
networking standard for entertainment, information, and other applications,"
said Philip Hughes, senior director, Automotive Business Group, Fujitsu
Microelectronics America. "Fujitsu Microelectronics anticipated the need for
rear-seat entertainment and has taken a global leadership position in 1394
controller technology. This new device, co-developed with Fujitsu VLSI
Limited, allows HD video content to be easily viewed throughout the vehicle.
We expect this new 1394 Automotive in-vehicle networking technology will be in
vehicles in the 2011 and 2012 model years."

    Factors involved in making 1394 essential for the upcoming growth of
digital transmission in vehicle networks include the gradual shift to digital
TV worldwide, the increased availability of HD content, and the 2013 phase-out
of analog output from Blu-Ray players.

    "Honda R&D welcomes the MB88395, the first IC to provide the 800Mbps
speed of the 1394 Automotive specification," said Yuji Kawaguchi, Operating
Officer of Honda R&D Co., Ltd. "The importance of high-speed digital
transmission will increase further in the future to handle in-vehicle
multimedia as well as to reduce weight. 1394 Automotive is an in-vehicle
network that can enrich entertainment and comfort. We plan to promptly
evaluate the MB88395."

    The Fujitsu SmartCODEC, which compresses video to one-quarter its
original size, has been consistently improved over previous generations. The
SmartCODEC, which was developed by Fujitsu Laboratories, is used in the BT.601
Transport Over IEEE-1394 standard, a transport protocol for sending video
streams (YUV, RGB) over 1394 (see press release The SmartCODEC can
compress and decompress high-resolution video in two to three milliseconds
without any perceptible time lag or out-of-sync content. This resolves latency
issues that can be a problem when different viewers are watching the same
content on the front and rear monitors.

    The controller can transmit HD video from Blu-Ray DVDs and digital TV, as
well as high-resolution navigation images. For example, an HD video stream
(1,280 dots x 720 lines) from a Blu-Ray DVD that has been decompressed has a
rate of 885 Mbps. With subsequent compression by the SmartCODEC, the rate
becomes 249Mbps, so two channels can be transmitted in the 800Mbps bandwidth.

    Fujitsu Microelectronics plans to expand its lineup of 1394 controllers
to handle the increasing information streams in vehicles, such as video
content and peripheral cameras, and also to reduce system costs. These
in-vehicle networking chips complement Fujitsu Microelectronics' strong
presence in automotive ICs for processing graphics and video.

    Fujitsu Microelectronics will be speaking at and demonstrating the new
controller at the 1394 Auto Technology Seminar to be held in Dearborn,
Michigan, on April 30


    Pricing and availability

    The MB88395 is available now in samples in 224-pin FBGA packages. Pricing
begins at $17.00 each.

    Reference material:

    The 1394 Automotive Single Chip Controller fact sheet is available at this
    The Fujitsu MB88395 1394 Automotive Controller high-res photo:
g_0409. zip
    The Fujitsu MB88395 1394 Automotive Controller illustration:

    About Fujitsu Microelectronics America, Inc.

    Fujitsu Microelectronics America, Inc. (FMA) leads the industry in
innovation. FMA provides high-quality, reliable semiconductor products, design
and manufacturing services for the wireless, consumer, automotive, and other
markets throughout North and South America. For product information, visit the
company web site at or address e-mail to

    All product names mentioned herein are trademarks or registered
trademarks of their respective owners.

    Key Specifications of the Fujitsu MB88395 Automotive 1394 Controller


    Product                  MB88395

    Physical layer           Complies with IEEE-1394-2008 ((*)1)
                             Max speed 800 Mbps, 2 beta ports

    Link layer               Complies with IEEE1394-2008
    DTCP functionality       Simultaneous encryption and decryption of two

    Transport protocol       IEC61883-Part 8 (BT.601) ((*)2)
     support                 IEC61883-Part 6 (Audio) ((*)3)

    Video interface          BT.656 or Digital RGB I/O (switchable)

    Audio interface          I(2)S ((*)4) 8-channel or IEC60958 ((*)5) I/O

    SmartCODEC               Included

    Operating voltage        3.3V+/-0.3V (I/O), 1.2V+/-0.1V (Internal)

    Operating temperature    -40 degrees C ~ 95 degrees C

    Packaging                FBGA
                             224 pins, 0.8 mm pitch, 16 mm x 16 mm

    ((*)1)   IEEE-1394-2008
    An extension to the older IEEE1394a-2000 high-speed serial-bus standard
used for PCs and audio-visual equipment. Enables faster transmission speeds
and transmission across longer distances. This standard has also been adopted
for IDB-1394.

    ((*)2)   IEC61883-Part 8 (BT.601)
    A transmission protocol established by the International Electrotechnical
Commission for digital interfaces of audio and visual equipment. BT.601
Transport Over IEEE-1394 is in the process of being ratified as Part 8.

    ((*)3)   IEC61883-Part 6 (Audio)
    A protocol for streaming audio over IDB-1394

    ((*)4)   I2S
    Inter-IC Sound Bus (I2S), an interface standard for connecting digital
audio equipment

    ((*)5)   IEC60958
    A standard established by the International Electrotechnical Commission
for digitally transmitting audio signals


For further information:

For further information: Emi Igarashi of Fujitsu Microelectronics
America, Inc., +1-408-737-5647,; or Dick Davies of
IPRA, +1-415-652-7515,, for Fujitsu Microelectronics
America, Inc. Web Site:              

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