Fujifilm Announces the FinePix Z33WP Digital Camera: Feature rich, Stylish design and Water and Snow proof

    Style combined with protection against the elements - Perfect for
    "stylish" outdoor lovers

    MISSISSAUGA, ON, Feb. 17 /CNW/ - Fujifilm today announces the new
ultra-stylish FinePix Z33WP Water and Snow proof digital camera for the
young-at-heart, active consumer. Designed for those who love the great
outdoors, the 10 Megapixel FinePix Z33WP is an affordable camera that can
withstand the elements.
    Combined in a 20mm thin, colourful body, the FinePix Z33WP comes with a
3x Fujinon Optical Zoom Lens for getting closer shots, a 2.7 inch High
Resolution LCD Screen for easy viewing of pictures, Picture Stabilization for
blur-free photos, High Sensitivity up to ISO 1600 for low light shooting, Face
Detection technology, Intelligent Scene Recognition and in-camera editing

    Water and Snow Proof

    Weather you're hanging out at the pool, playing at the beach or heading
down the slopes, the FinePix Z33WP will be ready. Take cool underwater
pictures or videos of your friends or kids as the FinePix Z33WP is guaranteed
to be waterproof to a depth of 3M.

    High Quality Features

    To get the best possible action shots, the FinePix Z33WP features Picture
Stabilization (Anti-blur) and Face Detection technology. Picture Stabilization
uses high sensitivity to help reduce camera shake, freeze subject movement and
improve low-light background detail to deliver virtually blur free images.
Meanwhile, Face Detection can detect up to 10 faces in a frame, optimize focus
and exposure, and automatically reduce red-eye - perfect for those shots of
family and friends.

    High Sensitivity

    With High Sensitivity and Low Noise up to ISO 1600, the Z33WP lets you
capture subjects under low-light conditions to produce high quality pictures
with minimal noise and grain.

    Intelligent Scene Recognition (SR Auto)

    The FinePix Z33WP features Intelligent Scene Recognition (SR Auto). This
clever technology automatically detects the scene you're shooting - Portrait,
Landscape, Night, Macro, Backlit Portrait and night Portrait - and optimizes
the camera's settings automatically to produce clear, properly exposed photos.

    Couple timer and Group timer

    The FinePix Z33WP features two NEW self-timer modes: Couple Timer and
Group Timer. Working in combination with Face Detection technology, the
Couple/Group timer automatically activates the shutter button after the camera
has detected faces in a frame. The Couple Timer mode cleverly detects two
faces in a frame and will automatically release the shutter button as the two
faces come closer together. It can be set a various distances, whether they
are standing side by side, or cheek-to-cheek. The Group Timer mode can detect
up to four faces in a frame, and automatically sets the timer to take the shot
and will only fire when all faces are fully in the frame, so there's no danger
of anyone being chopped out!

    Blog Mode with 12 "In-camera" editing functions

    There's no fun in taking pictures if you can't edit and share them with
your friends. For users wanting to share their creative output with a wider
audience, the FinePix Z33WP has new Blog mode with 12 "In-Camera" editing
functions. You can easily change the size, color and contrast and use special
effects like illustration, painting, or zooming to create cool looking photos
that you can quickly and easily upload onto Facebook or other social
networking sites. Additionally, In-Camera Movie Editing allows you to shoot
multiple videos and piece them together into a 60 second movie clip. Simply
pick the start and end points and you've created your own movie. Now that's
    Perfect for ski trips, vacations or hanging out in your own pool, the
FinePix Z33WP has the latest cool high tech features AND is extremely
"lifeproof". The FinePix Z33WP is expected to be available to Canadian
consumers in April 2009 at a suggested retail price of CDN $229.99. The camera
will be offered in Black, Blue, Green, Yellow and Pink and comes with a 2 Year
Canadian Manufacturer's Warranty.

    Features at a glance:

    -   10 Megapixels
    -   Fujinon 3x optical zoom lens
    -   2.7 inch High Resolution LCD Screen
    -   Water (3M and Snow proof
    -   Picture Stabilization
    -   High Sensitivity up to ISO 1600
    -   Only 20mm thin
    -   Intelligent Scene Recognition (SR Auto)
    -   Face Detection technology with Auto red-eye removal
    -   Couple/Group timer
    -   Blog mode with 12 "In-Camera" editing function
    -   Accepts SD/SDHC memory cards & Rechargeable Li-Ion Battery
    -   Protective Silicone Jacket and Float Strap available as optional
    -   2 Year Canadian Manufacturer's Warranty

    About FUJIFILM Canada Inc.

    FUJIFILM Canada Inc. is a wholly owned subsidiary of FUJIFILM Corporation
of Tokyo, one of the world's leading imaging and information companies.
FUJIFILM Canada is based in Mississauga, Ontario, with regional offices in
Montreal and Vancouver. A leader in the development of technologies that
provide the back bone for state-of-the-art Imaging, Graphic Arts,
Photofinishing and Recording Media products, FUJIFILM Canada stands proud as a
proven solutions-provider. For more information, visit www.fujifilm.ca.

    All product and company names herein may be trademarks of their
    registered owners.

For further information:

For further information: Jennifer Stein - APEX Public Relations, Phone:
(416) 924-4442 ext. 227, jstein@apexpr.com

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