Fuel-friendly Toyota Yaris and Prius honoured with 2009 ecoENERGY awards from Canadian government

    2010 Prius unveil and 2009 ecoENERGY awards demonstrate Toyota's
    continued commitment to environmental innovation

    MONTREAL, Jan. 15 /CNW/ - Natural Resources Canada's Office of Energy
Efficiency announced today that the Toyota Yaris and Toyota Prius were each
awarded the title of best-in-class for fuel efficiency from the 2009 ecoENERGY
for Vehicle Awards.
    Earlier this week, Toyota also unveiled the all-new 2010 Prius - the
ambassador of the sustainable mobility revolution. On sale this spring, the
2010 Prius will offer Canadians even more innovation, versatility, choice,
safety, and value and while setting the stage for the future of
transportation. With the announcement of the 2009 ecoENERGY for Vehicle Award
winners and the reveal of the 2010 Prius, Toyota continues to demonstrate
strong commitment to engineering environmental innovation that brings
progressive and proven transportation solutions to the world.
    Over one million Toyota Prius have been sold worldwide since it was
introduced in 1997, making it the best-selling gasoline-electric hybrid, and
an icon for fuel-efficient vehicles around the world. As Canada's Most
Fuel-Efficient Mid-Size vehicle, the Prius achieves a remarkable
fuel-efficiency rating of just 4.0 L/100 km city and 4.2 L/100 km highway.
    Toyota's environmental innovation extends beyond hybrids to their line up
of fuel-efficient, conventional gasoline-powered vehicles. The gas-sipping
2009 Toyota Yaris (manual transmission) is named Canada's Most Fuel-Efficient
Sub-Compact for the fourth straight year and achieves a fuel consumption
rating of just 6.9 L/100 km city and 5.5 L/100 km highway. The Yaris has won
the popular Sub-Compact category every year since the model was introduced to
    "Canadian drivers have always been energy-smart and environmentally
aware, but never more than over the past year as we experienced record-high
prices at the pump," noted Stephen Beatty, Managing Director at Toyota Canada
Inc. "When they shop for a new vehicle, consumers rely on information like the
ecoENERGY fuel efficiency ratings to make smart choices. That's why winning
these awards is such an honour for Toyota."

For further information:

For further information: please email media@toyota.ca or contact: Dawn
Soulis, Public Relations Manager, Toyota Canada Inc., (416) 431-8333

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