Fuel efficient vehicles power record July sales at Toyota Canada Inc.

    Fuel-friendly cars and trucks, including hybrids, prove popular with
    Canadian drivers

    TORONTO, Aug. 1 /CNW/ - Canadian drivers continue to turn to Toyota and
Lexus for fuel-friendly vehicle choices - achieving record sales in July. TCI
sold 21,990 Toyota and Lexus cars and trucks in July, up 18.3 per cent from
the same month last year to set new sales records for both brands, led by the

    -  Sales of the Canadian-built compact Toyota Corolla rose 35.9 per cent
       to 5,574.

    -  Canadians bought 2,584 Canadian-built Toyota Matrix crossovers - up
       14.4 per cent.

    -  Toyota RAV4 compact SUV sales of 1,721 were up 19.3 per cent.

    -  Toyota Highlander mid-size SUV sales of 376 were up 337.2 per cent.

    -  Lexus set the pace in the luxury industry with overall sales up 27.6
       per cent in July led by the ES 350 at 370 sales, up 30.7 per cent this

    In addition to these fuel efficient choices, customers favoured Toyota
and Lexus hybrid vehicles with 914 purchases this July, led by Prius at a
sales increase of 137.0 per cent year to date.
    "With concerns over high fuel costs and a desire to make things better
for the environment, Canadian drivers continue to look for the right vehicle,
at the right time, at the right price - and with Toyota, they're finding that
relief is in sight," said Warren Orton, Director at TCI. "It's particularly
gratifying that the Toyota Corolla and Toyota Matrix - both built right here
in Canada and sold across North America - continue to be among our top three
selling models."
    "Canadians of seeking luxury also recognize the rewards of reducing their
environmental impact, and have turned to Lexus yet again in July to help them
achieve that," said Yves Gionet, Director of Lexus in Canada. "With Lexus, no
compromise fuel-efficiency and emissions performance comes in many forms -
from the world's only collection of luxury hybrids, to our luxurious yet
accessible IS and ES series sedans, to our popular Canadian built Lexus RX

For further information:

For further information: Dawn Soulis, Manager, Public Relations, Toyota
Canada Inc., (416) 431-8333, media@toyota.ca

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