Frucall Expands Service with Its Next Generation Release and Extends Availability to Canada

    Leading online shopping comparison company offers new features and
    North American outreach

    CUPERTINO, Calif., Aug. 20 /CNW/ -- Frucall (, a
free, phone-based service that lets consumers automatically hear and compare
current online prices using their mobile phones, today announced the next
generation release of the service. The company also announced its expansion
into the Canadian market, enabling Canadian consumers to access all the
benefits of Frucall's service.
    The new release of Frucall allows consumers to organize product
information they have saved in a new and dynamic way. Additional features in
this release add to the value of the service for easy comparison shopping.
Some of the new features include:

    --  Wish Lists - Users can save and share items they are interested in
        purchasing -- The best online prices are displayed when any Wish List
        item is clicked
    --  Automatic reminders - Automatic follow up to any search users make
        with information on the best prices on items they are interested in
    --  Automatic refreshers - Automatically refreshes current online data
        when users "mouse over" items displayed in their inbox
    --  Gift Ideas - Lists items in a range of categories for easy review
    --  Customized Product Lists - Enables users to easily compile their own
        product category lists
    Frucall's online shopping service is based on the company's integrated,
multi-modal core technology, supporting multiple service channels, including
voice, SMS, WAP and online. Frucall has proven successful in simplifying
online comparison shopping and enabling consumers to compare the best prices
and make informed purchasing decisions at the point-of-sale.  Combined with
brand promotions and special offers, Frucall has addressed the online vs.
bricks and mortar issue by giving consumers greater control and purchasing
options not available before.
    Frucall's technology platform can be customized to provide solutions for
a wide range of proprietary applications that require an integrated
combination of IP data, voice IVR (interactive voice response), and mobile
telephony.  The flexibility of the Frucall platform allows for specific
vertical category applications that expand across industries beyond shopping
services. Additionally, Frucall has an intelligent ad/messaging selection
capability that also enables a high degree of targeted relevance for ads,
offers and messaging.
    "We have made a significant step in our North American expansion with the
release of Frucall in Canada and we are committed to making the online
shopping comparison experience easier and more enjoyable for consumers with
the next generation release of Frucall," said Dr. Behzad Nadji, CEO of
Frucall. "As an innovator in integrated voice-enabled, search and retrieval
information services, Frucall's technology has proven successful in mCommerce
and we look forward to exploring different industries where our platform can
provide exponential value."
    About Frucall
    Frucall ( is a technology company that has
designed and deployed innovative mobile services for shopping and other
proprietary applications. It's popular, free, phone-based, price-comparison
shopping service lets consumers hear and see best, current online prices and
to purchase products directly using their cell phones. Frucall's fast,
efficient service works on all phones and combines the benefits of in-store
shopping with the frugal and flexible nature of Internet shopping -- providing
consumers with a unique and exceptionally convenient shopping experience.

    Media contact:
    Julia Stemerman
    SHIFT Communications, LLC

For further information:

For further information: Julia Stemerman of SHIFT Communications, LLC, 
+1-415-591-8424,, for Frucall Web Site:

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