DALLAS, April 3 /CNW/ -- The Association of Fundraising Professionals
(AFP) honored the Frontier College Foundation in Toronto as the recipient of
the 2007 Campbell & Company Award for Excellence in Fundraising, Small
Category, during the 44th International Conference on Fundraising at the
Dallas Convention Center, March 25-28.
The award, the highest honor AFP bestows upon a charity for fundraising,
is given annually to an organization which has developed an innovative,
resourceful and inspired campaign or initiative that has grown and increased
the organization's fundraising infrastructure, program and results. The Small
Category is awarded to an organization with five or fewer employees in its
"The extraordinary results produced by the Frontier College Foundation
speak for themselves, and we're pleased to be able to partner with AFP in
honoring such truly deserving organizations," said Peter Fissinger, CFRE,
president of Campbell & Company.
Formed in 1899, Frontier College works to increase awareness of literacy
issues and creates "non-formal" and alternative learning environments that are
unique for each individual. In 2002, the foundation hired its first-ever,
full-time fundraising professional in the college's history. The foundation
then embarked on an ambitious campaign that included restructuring its
governance model and implementing new major gifts, planned giving and online
e-philanthropy initiatives simultaneously.
A key aspect of the foundation's fundraising has been the creation and
branding of SCRABBLE Night in Canada to increase awareness of literacy issues.
Families across the country host SCRABBLE game night, and corporations now
enter teams to participate in hockey-themed SCRABBLE tournaments, complete
with jerseys, rink boards, a zamboni and hot dog vendors.
In four years, the foundation experienced a 70 percent increase in net
revenue from its annual campaign. Its major gift program raised more than
$100,000 in its first year alone. SCRABBLE Night in Canada generated over
$280,000 in its first two years, and is expected to raise more than $300,000
"The incredible success enjoyed by the Frontier College Foundation is
that much more remarkable given the college hasn't had a full-time fundraiser
until recently," said Paulette Maehara, CFRE, CAE, president and CEO of AFP.
"SCRABBLE Night in Canada, and how the foundation took an ordinary board game
and family activity and incorporated it into its own fundraising, is an
extraordinary model of branding, position and marketing. AFP is honored to be
able to recognize Frontier College Foundation."
The Association of Fundraising Professionals (AFP) represents nearly
28,000 members in over 185 chapters throughout the world, working to advance
philanthropy through advocacy, research, education and certification programs.
The Association fosters development and growth of fundraising professionals
and promotes high ethical standards in the fundraising profession. For more
information, visit http://www.afpnet.org.
For further information:
For further information: Joyce O'Brien, V.P., Comm. & Marketing,
+1-800-666-3863, ext. 457, or Michael Nilsen, Director, Public Affairs,
+1-425-890-6628, both of Association of Fundraising Professionals Web Site: