From Beverages and Baked Goods to Baby Care and Pet Needs

    Grocery Industry Celebrates Innovative Top New Products

    QUEBEC CITY, May 25 /CNW/ - The new and the innovative in Canada's food
industry were celebrated tonight at the 16th annual Canadian Grand Prix New
Product Awards(TM).
    The Canadian Grand Prix New Product Awards(TM), sponsored by the Canadian
Council of Grocery Distributors (CCGD), honor winners in 26 product
categories, from baby care to the bakery.
    "Consumers are looking for products that offer value and meet their
desire for convenience, nutrition, and variety," said Nick Jennery, CCGD's
President and CEO. "The Canadian Grand Prix New Product Awards(TM) celebrates
product leadership and helps consumers identify the best new products on their
grocery shelves."
    A record 203 entries were received. Each product was graded against five
criteria: uniqueness and innovation, product characteristics, presentation and
packaging, overall consumer value, and consumer acceptance.
    The competition was judged by a 32-member panel, comprising a
cross-section of consumers, food editors, journalists, advertising executives,
packaging designers and CCGD distributor members from across Canada.
    The night's big winner was Naturegg(TM) Omega 3 Hard Boiled Eggs from
Burnbrae Farms. It won in the Dairy & Egg Products category, and also took
three special awards: All Canadian, Innovation and Originality, and Canadian
Grand Prix Healthy Innovation New Product.
    "Naturegg(TM) Omega 3 Hard Boiled Eggs are a great example of how the
industry is thinking of creative ways to help consumers meet their needs for
fast, nutritious and delicious food options," said Michelle Scott, CCGD's
Vice-President, Events and Grand Prix. "The eggs are precooked, peeled and
ready to eat, perfect for a nutritious "grab-and-go" snack, or to quickly add
to a salad or sandwich."
    This year's Canadian Grand Prix New Product Awards(TM) competition was
open to products introduced between October 1, 2007 and December 31, 2008.
    A complete list of winners and finalists can be found at

    About the Canadian Council of Grocery Distributors

    The Canadian Council of Grocery Distributors ( is the leading
association representing the grocery and foodservice distribution industry in
Canada. As the voice and information hub for the grocery industry, CCGD
develops standards, encourages best practices, and advocates industry
solutions to common issues. Together, CCGD members represent about $72 billion
in retail sales, employing over 428,000 Canadians.

For further information:

For further information: Michelle Scott, or (416)
922-6228, ext. 326

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