Friendster Expands Its Team, Offices and Partners in Asia

    Key Hires, New Offices and Partners To Enhance Company's Asia Pacific

    MOUNTAIN VIEW, Calif., Jan. 19 /CNW/ -- Friendster, Inc., a top 20 global
website based on traffic and the #1 social network in Asia, today announced
that it has further expanded its team, offices and partnerships in the Asia
Pacific region and that it will continue growing its team and partners in Asia
throughout 2009.
    Friendster has opened up new offices in Singapore and Sydney, Australia.
The Sydney office is where Richard Kimber, Friendster's CEO, is based along
with new members of Friendster's marketing, sales and business development
teams. The new Singapore office will also host sales, marketing and business
development teams. Additionally, Friendster has a new U.S. global headquarters
in Mountain View, CA which houses members of the executive staff along with
employees in all departments. Friendster will continue to maintain and expand
its office in Makati City, Metro Manila, Philippines. In operation since 2006,
the Philippine office primarily houses engineering and operations, but it will
expand to accommodate more direct sales and marketing staff in 2009. Since
2008, a majority of Friendster's employees are now located in the Asia Pacific
region, and at least 80% of Friendster's new hires in 2009 will be based in
    Narciso Reyes, Friendster's first-ever Philippines country sales manager,
will head Friendster's sales efforts in the Philippines and will be based out
of Friendster's local office in Makati City, Metro Manila. Reyes will focus on
building new advertising campaigns and relationships with local advertisers
and their agencies and recruiting a local sales team. Prior to joining
Friendster, Reyes held senior sales roles at Google, Doubleclick and
LycosAsia. He has more than 10 years' experience building successful online
campaigns for leading brands globally.
    In addition to Reyes and a growing direct sales team throughout Southeast
Asia, Friendster has also expanded its reseller partnerships to a total of
four agencies in the region that will help with local advertising sales
efforts. All four resellers will complement Friendster's growing direct sales
    Pixel Media, a leading advertising sales network in Asia, has been
appointed the exclusive sales partner for Friendster in Singapore, where
Friendster has 1 million monthly unique visitors.(*) Additionally, Pixel Media
has been and will continue to be the exclusive sales partner for Friendster in
Malaysia where Friendster has over 3.6 million monthly unique visitors.(*) Pixel
Media will work closely with advertisers and agencies to deploy effective
interactive marketing campaigns on Friendster in both countries.
    In Indonesia, Admax, a leading website representation and digital
advertising network of premier local and international sites in Southeast
Asia, has been named the exclusive reseller for Friendster. Admax will work
with local advertisers in Indonesia to launch their campaigns on Friendster,
giving them access to Friendster's over 5 million monthly unique visitors in
Indonesia,(*)(*) a top-3 website and the #1 mobile site in the country.(*)(*)(*)
    In the Philippines, Friendster has two reseller partners -- Havoc Digital
and Yehey!. Friendster recently added Yehey!, a top Philippine portal and
search engine, as a reseller. Havoc Digital has been a reseller partner of
Friendster since August 2005. Friendster will work with both Havoc Digital and
Yehey! to build award-winning, successful campaigns for advertisers in the
Philippines where Friendster has over 13 million unique visitors(*)(*) --
virtually the entire online population of the Philippines -- and where
Friendster is a top-3 website and the #1 mobile site in the country.(*)(*)(*)
    "The expansion of our team, offices and sales partnerships in Asia not
only sets 2009 up to be an exciting year, but helps us pursue the necessary
monetization opportunities available to Friendster in our core Asian markets,"
said Richard Kimber, CEO of Friendster. "As we move deeper into 2009, we will
continue to build upon our direct sales, product, engineering, operations,
marketing and finance teams to execute on our strategy and unwavering focus on
Asia Pacific."
    Leading the recruiting efforts for all offices worldwide is Xpand Group,
a leading digital media recruitment services company in Asia. Xpand's clients
include many of the world's leading corporations, financial institutions,
technology vendors, digital media companies and systems
integrators/consultancies. To view all open positions that Friendster and
Xpand are recruiting for, please visit
    Friendster Leads in Asia and is a Top 20 Global Website
    Friendster is the #1 social network in Asia, with over 75 million
registered users from Asia.(*)(*) In Asia, Friendster has more monthly unique
visitors than any other social network. Plus, Asia is the largest market of
Internet users (Asia has 41% of the world's Internet users while the U.S. has
only 19%), and Asia is the fastest growing region in the world.(*) Friendster
has a loyal and growing user base throughout Asia in the following top 10
countries for Friendster: Australia, China, Hong Kong, India, Indonesia,
Japan, Malaysia, the Philippines, Singapore and South Korea.
    Friendster is a top 20 global website in the world in terms of traffic,
serving over 19 billion page views a month.(*) Friendster is also the leader in
"user engagement" among the top five global social networks, with users
spending an average of 190 minutes per visitor per month on*)
    About Friendster
    With more than 95 million members worldwide, Friendster is a leading
global online social network. Friendster is focused on helping people stay in
touch with friends and discover new people and things that are important to
them. Online adults, 18 and up, choose Friendster to connect with friends,
family, school, social groups, activities and interests. Friendster prides
itself in delivering an easy-to-use, friendly and interactive environment
where users can easily connect with anyone around the world via or from any Internetready mobile
device. Friendster has a growing portfolio of patents granted to the company
on social networking, with more expected over the next several months.
Headquartered in Mountain View, California, Friendster is backed by Kleiner
Perkins Caufield & Byers, Benchmark Capital, DAG Ventures, IDG Ventures and
individual investors. For more information, visit:

    (*)comScore Media Metrix, Worldwide and Singapore and Malaysia Country Data,
     October 2008
    (*)(*)Google Analytics and Friendster Internal Data, November 2008
    (*)(*)(*)Opera Mobile Report, October 2008


For further information:

For further information: Lerin O'Neill of The Hoffman Agency, mobile,
+1-408-832-7083, office, +1-408-975-3037,, for Friendster
Web Site:

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