August 22 & 23, at Nathan Phillips for "Fresh Wednesdays and Tasty
TORONTO, Aug. 20 /CNW/ - Though noshing behind the wheel is a no-no,
Toronto drivers can get a free lunch if they take the D.U.M.B. Car for a spin
From 11 am to 2 pm on August 22 and 23 at Nathan Phillips Square,
vouchers for a free lunch will be distributed to the first 250 people each day
who visit the D.U.M.B. Car (Distractions Undermining Motorist Behaviour) to
learn how common distractions can affect their driving ability. Look for the
black and white D.U.M.B Struck trailer at the west side of Nathan Phillip's
The D.U.M.B. Car is a simulator that tests driver reactions to
distractions such as cellphones, text messaging, CDs, MP3 players, eating and
drinking - even personal grooming. It's part of a community outreach program
from the Insurance Bureau of Canada (IBC) that's visiting festivals, fairs and
events throughout Ontario this summer.
On Wednesday, August 22, special guests the Hon. Donna Cansfield, MPP,
Etobicoke Centre and Minister of Transportation and the Hon. Monte Kwinter,
MPP for York Centre and Ontario Minister of Community Safety and Correctional
Services will be the recipients of a special presentation by IBC.
Also on August 22, a live magic performance featuring "Dr. Izonroad" and
"The Evil Distracto" will take place to deliver an important message: a
distracted driver is a dangerous driver. The magic show begins at 1:00 pm in
front of the D.U.M.B. Struck trailer.
"Driver distraction is a factor in up to 80% of vehicle collisions in
North America," said Mark Yakabuski, Vice President, Federal Affairs & Ontario
and incoming President, IBC. "Research tells us that although people agree
that this is a serious road safety issue, many drivers don't recognize that
they themselves may be part of the problem. The D.U.M.B. Car allows drivers to
see for themselves just how difficult it is to handle common distractions
During July and August, IBC's D.U.M.B. Car is participating in the "Fresh
Wednesdays" & "Tasty Thursdays" noon-hour programs at Nathan Phillips Square,
produced by the City of Toronto and presented by Scotiabank. Visitors are
invited to shop, dine and enjoy free live entertainment.
For more information about driver distraction and the D.U.M.B. Struck
Tour, and for a calendar of scheduled tour stops, please visit www.ibc.ca.
Insurance Bureau of Canada is the national trade association for the
private property and casualty insurance industry. It represents insurers who
provide more than 90% of the non-government home, car and business insurance
in Canada. To view news releases and information, visit the media section of
IBC's website at www.ibc.ca.
For further information:
For further information: Ellen Woodger, (416) 483-2358 or James
Geuzebroek (416) 362-2031