Fraudsters Targeting Youth: Capital One and Fraud Squad TV Help Young Canadians Fight Back

    Fraud Prevention Month culminates with Capital One Fraud Awareness Quiz
    and distribution of education materials

    TORONTO, March 31 /CNW Telbec/ - Capital One Canada and Fraud Squad TV
have joined forces to fight fraud through a nationwide, multimedia campaign to
help inform, educate, and prevent young people and their families from falling
victim to online fraud and other scams. Marking the end of Fraud Prevention
Month, the initiative includes distribution of fraud education materials to
more than 1,300 public libraries across the country, and the launch of the
Capital One Fraud Awareness Quiz to be housed on an interactive web site
( with tips, podcasts and more.
    "Young people are quickly becoming a prime target for fraud. As
fraudsters continue to take advantage of new technologies to scam innocent
victims, the prominence of technology in young peoples' everyday lives makes
them a likely target for computer-based scams," says Craig Hannaford, retired
RCMP Fraud Investigator and Executive Consultant of Fraud Squad TV. "Feedback
from our law enforcement network and our audience indicates that there is a
huge gap in educating youth about the dangers of identity theft and fraud. We
need to take immediate action."
    According to a study commissioned by the Competition Bureau of Canada,
four in every 10 (41%) Canadians aged 18-34 said that they or someone in their
household has been a victim of fraud. Furthermore, younger Canadians aged 18
to 34 are less likely (20%) to consider reporting incidents of fraud to
    "The sharing of personal information on social networking sites, creation
of bogus websites, and distribution of spam e-mails are just a few of the
risks that young people are exposed to on a daily basis," says Dr. Milena
Head, Associate Dean of the DeGroote School of Business at McMaster University
and a leading expert on identity theft. "Simple measures can help protect
consumers against becoming a victim, like being discreet with online postings,
avoiding obvious passwords and implementing privacy controls on social
networking sites."
    A recent Ipsos Reid Inter@ctive Teens study indicates that youth are
hooked to on-line socializing networks far more than any other demographic.
The majority of kids surveyed (88%) participate in an online social activity
(compared to 70% of adults), and more than half (59%) visit online social
networks or communities daily or a few times per week.
    "Capital One is committed to educating and empowering the public to
protect themselves against identity theft and fraud," says Bill Cilluffo,
President of Capital One Canada. "We are proud to be partnering with Fraud
Squad TV to generate awareness in a compelling way that speaks to those most
at risk. Young people need to be aware of the dangers and understand that by
taking precautions they can help protect themselves - and their families -
from becoming victims of fraud."
    This initiative is designed to reach out to young people where they are,
and includes:

    - Capital One Fraud Awareness Quiz. The launch of an education campaign
      in association with the Much Music Channel encouraging viewers to
      participate in the Capital One Fraud Awareness Quiz. Each young person
      who completes the quiz will be entered into a contest to win valuable
      prizes, including wireless devices and shredders.
    - Free quarterly newsletter and downloadable "Fraudcasts," which will be
      made available to wireless devices.
    - Fraud Squad website (, which will include targeted
      information for young people. The quiz, fraudcasts and other
      informative offerings will be available for access on-demand.
    - Fraud Squad TV Fraud Prevention Package, including education materials
      such as Fraud Squad TV's 13-episode TV Season 1 DVD Box Set, posters
      and newsletters, which will be distributed to more than 1,300 public
      libraries across the country.
      Capital One and Fraud Squad TV are members of the Canadian Fraud
      Prevention Forum. For more information, visit or

    About Capital One (

    Located in Toronto, Ontario, Capital One has offered Canadian consumers a
range of competitive MasterCard(R) credit cards since 1996, when the company
first introduced the Platinum MasterCard(R) in Canada. Capital One Canada is a
division of Capital One Bank, a subsidiary of Capital One Financial
Corporation of McLean, Virginia (NYSE:   COF). Capital One is committed to
educating consumers about preventing identify theft and fraud, and is a proud
member of the Canadian Fraud Prevention Forum.

    About Fraud Squad (

    Fraud Squad TV is a first-of-its-kind program that effectively brings
fraud awareness and prevention to mass media to increase the awareness of
Canadians to this growing crime. It has been developed with the support of law
enforcement, government agencies and private sector corporations. Stories and
information for the series come from the Royal Canadian Mounted Police,
Toronto Police Services, Federal Bureau of Investigation and the Coalition
Against Insurance Fraud, to name a few.
    The series launched on September 24, 2007, on the Education Station
(Alberta & BC) the Canadian Learning Television network and Court TV Canada.
In addition to the show, a fully integrated website,,
provides a comprehensive library of fraud information as well as a Blog,
Breaking News and the world's first Fraudcasts to inform the public of the
most current frauds being perpetrated in their area.

For further information:

For further information: Dan D'Or, Fraud Squad TV, (416) 488-7788,; Pam Girardo, Capital One, (416) 549-2783,

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