Franny's Feet UK licensing agreement

    Aim Rule 26
    AIM and TSX: DHX

    HALIFAX, Aug. 20 /CNW/ - DHX Media Ltd. (AIM & TSX ticker: "DHX"), a
leading independent international producer and distributor of television
programming and interactive content, has reached an agreement with Rocket
Licensing to be the UK licensing agent for its hit preschool property Franny's
Feet. This complements the completed deal for costume characters with Rainbow
Productions for Europe.
    Beth Stevenson, Executive Vice President, Development and Production at
DHX Media's distribution subsidiary, Decode Entertainment Inc. said: "Consumer
products is a key focus for us for Franny's Feet and the appointment of Rocket
as UK agent is a key step in building the licensing and merchandising presence
of the brand across the UK and Europe. This deal builds further momentum for
DHX Media's strategy of fully leveraging our properties through merchandising
and licensing exploitation"
    Rocket Licensing's Joint Managing Director Rob Wijeratna added: "We think
this is a great show which not only combines wonderful storytelling, but also
has a strong educational aspect."
    DHX Media also has a major licensing deal with PLAYSKOOL, a division of
Hasbro, Inc., for the worldwide master toy and game license for Franny's Feet.
A series of toys and games incorporating dolls, accessories, role play, games
and puzzles are set to launch in 2008.
    Additionally, Penguin Group (USA) and Simon & Schuster are publishing
partners for the US and North America. Grosset & Dunlap, an imprint of Penguin
Young Readers Group is set to launch storybooks, readers, stickerbooks, a
series of novelty books such as board, lift-the-flap and word game activity
books in 2008 and Simon & Schuster will launch color & activity books and kits
which will also roll out in stores in 2008.

    About Franny's Feet

    Franny's Feet is a commission by Five in the UK, airing on its popular
Milkshake block, and Canada's Family Channel. To date, DHX Media has concluded
more than 80 television broadcast and video agreements for Franny's Feet,
covering more than 150 countries.
    The show is currently airing with excellent ratings on PBS in the US and
on major international channels including ABC Australia, France 5, Disney
Channel Germany, Cartoon Network in Japan, Korea and Taiwan, Italy's Rai, TV2
Denmark and TV12 Singapore.
    The series follows the adventures of a little girl with magical shoes.
Franny explores new places, meets new people and encounters new situations
broadening her understanding of the world. Each episode follows Franny off on
a different adventure.
    Also, DHX Media Ltd. is pleased to announce that the information required
to be disclosed in accordance with Rule 26 of the AIM Rules for Companies is
available on the Company's website,, on the "AIM Rule 26
Information" page of the Corporate Governance section.

    About DHX Media Ltd.

    DHX Media Ltd. is a leading international producer and distributor of
television programming and interactive content with an emphasis on children,
family and youth markets. DHX Media Ltd. shares trade on AIM and are listed on
the TSX, the Toronto Stock Exchange. DHX Media's production companies, Decode
Entertainment and Halifax Film, are the producers or co-producers of 14
original television series and theatrical releases currently commissioned for
production and maintain a growing library of over 1,800 half-hours of mostly
children and youth-oriented television productions.

    Certain statements herein may constitute forward-looking statements,
including those identified by the expressions "may", "will", "should",
"could", "anticipate", "believe", "plan", "estimate", "potential", "expect",
"intend" and similar expressions to the extent they relate to the Company or
its Management. These statements reflect the Company's current expectations
and are based on information currently available to Management. These
forward-looking statements are subject to a number of risks, uncertainties,
assumptions and other factors that could cause actual results or events to
differ materially from current expectations, including the matters discussed
under ''Risk Factors'' contained in the Company's prospectus dated May 12,
2006. These forward-looking statements are made as of the date hereof, and the
Company assumes no obligation to update or revise them to reflect new events
or circumstances.
    %SEDAR: 00023380E

For further information:

For further information: DHX Media Ltd.: Dana Landry, Chief Financial
Officer; David A. Regan, EVP, Corporate Development & IR; (902) 423-0260; AIM
Nominated Advisors: Canaccord Adams Limited: Neil Johnson, Erin Needra; +44
(0) 20 7050 6500

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