Franco Lombardo discusses the launch of his second book, Money Motto today on the Business News Network's Money Talks

    VANCOUVER, Oct. 1 /CNW/ - Today, noted wealth management advisor and
author, Franco Lombardo will discuss the launch of his second book, Money
Motto in an interview with Patricia Lovett-Reid on the Business News Network's
Money Talks, airing 5:00 p.m. PT, 8:00 p.m. ET, and at:
    In today's interview, Lombardo will explain the development of his
groundbreaking wealth-achievement methodology, based on the premise that
everyone has a personal relationship with money which impacts their whole
lives. Years of experience as a wealth advisor, specializing in large family
corporations, inspired Lombardo to produce a guide-book that applies equally
well to corporations as to the average individual.
    Explains Lombardo: "It's incredibly powerful to see how developing a
greater understanding of one's own relationship with money can equip them to
identify and take necessary, proactive steps towards achieving lasting,
personal wealth. My objective with Money Motto is to lead readers - of all
kinds - to an understanding of what their personal "money motto" is and to
give them the tools they need to transform their lives."
    Unlike the majority of financial management experts who are quantitative
in approach, Lombardo specializes in the qualitative side of wealth
management. His methodology helps individuals and corporations identify
significant, often misunderstood, behavior-related factors that impact their
wealth. It works by facilitating behavior changes that move people toward
achieving the type of relationship with money that will bring about the wealth
they desire.
    Says Michael Vickers, Author, Becoming Preferred, "Franco's done it
again! If you read his first book, Life after Wealth, then you understand the
impact that his strategies can have on your personal wealth and overall
attitudes towards money. His new book asks some excellent questions that will
help you uncover your personal 'money motto'. CEOs who want to improve their
corporations' financial mindset would be well advised to follow Franco's

For further information:

For further information: or to set up an interview with Franco Lombardo:
Monica Krake, Media Contact, (604) 813-5625,,

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