Seasoned and varied team of marketers launch global marketing strategy
practice and new blog dedicated to principle that great technology
deserves great marketing
OTTAWA, Feb. 1 /CNW/ - Bringing together a team of seasoned marketers
who have worked around the globe, the marketing strategy practice Francis Moran & Associates today launched a consultancy that will provide business-to-business
technology ventures with the strategic counsel required to make their
innovations successful in a highly competitive marketplace.
Passionate about both technology and marketing, Francis Moran gathered together some of the best and brightest of the marketers he's
worked with over his 30-year career to form the new consultancy. Moran
is an insightful marketing and public relations strategist, an expert
writer and a seasoned veteran of the specific challenges of helping B2B
technology companies engage with their marketplace and those who
influence it. He is the founder and managing partner of inmedia Public Relations, a 12-year old agency exclusively focused on media and analyst
relations for B2B technology companies that will continue to operate
under Moran's leadership.
"For as long as I've worked in technology, I've watched companies
struggle with higher-level strategic marketing," said Moran. "Some of
these organizations have had internal resources to drive the strategy
that governs their marketing activities, but a lot of them lacked a
chief marketing officer and as a result their marketing activities took
an ineffective scatter-gun approach. It's unequivocal that in order to
succeed, B2B technology requires superb marketing both at a strategic
level and in tactical execution.
"With Francis Moran & Associates, we will fill that market need by
acting as a virtual CMO for those organizations where establishing one
internally is impractical, and as a council of marketing experts in
various disciplines - commercialization, communications strategy,
training and sales research, media relations, agile product development
and brand management among them - to augment existing marketing
resources, whether they're internal or external," continued Moran.
Associates are based in both North America and Europe and have vast
experience bringing technology to market around the world.
Francis Moran & Associates will specialize in working with new and
established technology ventures that want to accelerate revenues, seize
new market opportunities, build effective channels and succeed in a
fast-moving and competitive environment, and it will do so in a global
Concurrent with the launch of the consultancy, Moran is restriping and
expanding the scope of the successful inmedialog blog that has operated
for nearly four years. Moving to the URL www.francis-moran.com, the reconstituted blog will examine the challenges in bringing B2B
technology to market. Associates and like-minded experts will regularly
share best practices, stories of how the successful marketing of
technology creates brilliant and valuable companies, and continuously
investigate the state of the ecosystem necessary to successfully bring
technology to market. The new blog will build on the success of
inmedialog, one of the top-50 marketing blogs in Canada and a
long-standing member of AdAge's Power150.
The blog launched today, and tomorrow will start an editorial series
that examines the state of the B2B technology marketing ecosystem in
the United States, Canada and Britain. Based on more than 20 interviews
with entrepreneurs, technology transfer experts, venture capitalists
and others, the series Francis Moran & Associates will examine what is
working and what is missing in the go-to-market ecosystem for
technology companies in each of these three jurisdictions.
SOURCE Francis Moran
For further information:
Linda Forrest, Accounts Director
inmedia Public Relations