Fourth Quarter and Full Year Highlights - Rare Method Interactive finishes their Fiscal year with a strong performance


    CALGARY, Oct. 24 /CNW/ - We are pleased to report record revenue, gross
income, EBITDA and net earnings for the three months ended June 30, 2007.
    The following tables provide a comparison of Q4 2007 to Q4 2006 and the
full year ended June 30, 2007 to June 30, 2006:

    Three months ended June 30:
    Description           Q4 2007             Q4 2006            Increase
    Revenue            $3.61 million       $2.45 million            47%
    Gross Income       $2.58 million       $1.66 million            55%
    EBITDA                  $279,066            $212,409            31%
    Net Earnings            $202,109          $142,690(2)           42%
    EPS(1)                    $0.007            $0.006(2)           17%

    Year ended June 30:
    Description              2007                2006            Increase
    Revenue            $9.74 million       $7.16 million            36%
    Gross Income       $7.35 million       $5.67 million            30%
    EBITDA                  $390,077            $523,489           -25%
    Net Earnings            $127,472          $276,279(2)          -54%
    EPS(1)                    $0.005             $0.01(2)          -50%

    (1) Earnings Per Share (diluted)
    (2) Excluding a one time gain on sale of an investment ($67,129)

    Following are the highlights of the fourth quarter and full year:

    -   The company ended the year on a positive financial note. Revenues in
        the 4th Quarter were up 47% to $3.61 million and EBITDA was up 31% to
        $279,066 over the same period last year. Revenue was substantially
        helped by the acquisition of BOWG, representing 80% of the Revenue

    -   Our Q4 EBITDA as a percentage of gross income improved to 10.8% from
        -7% in the previous quarter (Q3 2007) and moved in line with our
        short term goal of 10%;

    -   During the fourth quarter we added over $1.1 million to the balance
        sheet in cash and increased our working capital from $154,172 in Q3
        to $534,163 leaving the company in a very strong financial position
        to execute our growth plan;

    -   Although Revenues for the full year were up 36% to $9.74 million,
        EBITDA and EPS were down as a result of a poor 3rd quarter and share
        dilution due to acquisition in the year. The company also incurred
        expenses directly relating to acquisitions of roughly $61,000, twice
        the level of last year;

    -   We completed the acquisition of BOWG in Salt Lake City, which has
        significantly enhanced our reach into the US market. The combined
        operations have opened a number of significant opportunities with
        existing and new large customers;

    -   With the combined effort of the Canadian and US operations, we have
        dramatically increased our business with our largest customers across
        digital and traditional lines. Those customers include Bayer Crop
        Sciences, 3M, the Governments of Alberta and Salt Lake, Ticket Master
        and The Moxie's Group of Restaurants to name a few;

    -   Our US revenue as a percentage of total revenue continued to grow and
        reached 21.9% of total revenue in Q4 2007, compared to 13.5% for the
        year ended June 30, 2006. We believe our growth in the US will
        continue in Fiscal 2008 and represent a larger portion of our

    -   Effective August 31, 2007, Roger Jewett resigned as president, CFO
        and director of Rare Method Interactive Corp.

    Rare Method Management and the Board of Directors have never been so
optimistic about the future of the industry and the Company and believe, by
pursuing our primary goals, we can create significant shareholder value in the
coming years.

    About Rare Method Interactive Corp.

    Rare Method (TSX-V: RAM) is a leading interactive marketing firm that
designs, builds, implements and optimizes strategic interactive marketing
programs that acquire, convert and retain customers. Rare Method offers a full
range of interactive marketing services including interactive marketing
strategies, creative development, technology development, implementation of
interactive marketing programs and campaign optimization. Rare Method has
offices in Calgary, Alberta and Salt Lake City, Utah and was recognized as
Alberta's 2nd fastest growing company by Alberta Venture magazine in 2007.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    and accuracy of the contents of this news release.

    %SEDAR: 00014945E

For further information:

For further information: Investors: Mr. Evan Spiropoulos, Chairman of
the Board, (403) 540-3969; Media: Mr. Tom Short, President, Rare Method, (403)
543-4500 or

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