TORONTO, Jan. 19 /CNW/ - As part of our objective to open 20 stand-alone
stores in Canada, the Joe Fresh Style® brand is set to open four new
stores in the Ontario and Alberta markets in Spring 2011.
Following the successful Granville Street, Vancouver store opening in
October 2010, this new wave of locations opening in key Canadian
shopping destinations will help in meeting the needs of our
wide-ranging customer demographic. "We are excited to be able to reach
many more of our loyal Joe Fresh® customers in these great locations,"
says Joseph Mimran of Joseph Mimran & Associates, Creative Director,
Apparel, Home and Entertainment for Loblaw Companies Limited.
When the Joe Fresh Style® collection launched in 2006 it was developed
as a chic addition and a point of differentiation for Loblaw Companies
Limited, the country's largest grocery retailer (banner stores include
Real Canadian Superstore, Atlantic Superstore and Maxi & Cie in
Quebec). As the brand grows there is now opportunity to reach our urban
customer with freestanding stores in popular shopping destinations.
"Joe Fresh® is a dynamic brand and growing exponentially so we are happy
to be in these high traffic mall locations to answer the demands of our
customers," says Lucy Van Der Wal, Senior Vice President, Joe Fresh®
600 Matheson Blvd W
Mississauga, ON L5R 4B8
Late March 2011
Bramalea City Centre
25 Peel Centre Drive
Brampton, ON L6T 3R5
Mid April 2011
261055 Cross Iron Blvd
Rocky View, AB T4A 0G3
Early May 2011
Vaughan Mills Shopping Centre
1 Bass Pro Mills Drive
Vaughan, ON L4K 5W4
Late May 2011
These stand-alone stores are all designed by award-winning Toronto
commercial interior design firm, Burdifilek, who also designed our
first flagship store on Granville Avenue in Vancouver. The design
intent was to create a backdrop to truly showcase the collection. The
clothes are the focal point and inject an ever-changing spectrum of
colour into the environment. Fixtures and finishes are rendered in a
unified palette of crisp whites, clear sandblasted acrylics and heavily
textured natural oak atop a soft grey matte floor. Generous Parsons
tables and a powder-coated white metal wall system artfully frame the
STORE OPENING OFFERS
As a celebration of these store openings, customers will be offered a
limited-time Joe Fresh® coupon of $10 off when they spend $50 or more
on apparel (see coupon for full details) and the first 500 customers
will receive a free Joe Fresh BeautyTM product with any purchase.
As part of the Joe Fresh® brand's continued expansion, we are pleased to
announce that we also have two new studio stores slated to open late
2011 in Toronto, at Queen and Portland Streets and Maple Leaf Gardens
in addition to the current studio stores at Bathurst Street and St.
Clair Avenue and Queen's Quay. "We are excited to be part of the
vibrant downtown Toronto landscape with our new store on Queen Street
as well as the historic Maple Leaf Gardens location," says Joe Mimran.
About Loblaw Companies Limited
Offering Canadians stylish, fresh and affordable apparel and accessories
for all seasons, the Joe Fresh Style® brand is Loblaw Companies Limited's answer to Canadian consumers'
desire for accessible, of-the-moment style. Creative Director, Joseph
Mimran of Joseph Mimran & Associates, oversees a line that features
more than 400 items, from chic footwear to the latest in outdoor
fashions, enabling today's busy Canadian consumer to shop for fashion
right where she shops for food, health and home, and achieve a great
look without breaking the bank. Joe Fresh BeautyTM, an inspired collection of stylish and well-priced beauty products, was
launched in 2009.
Loblaw Companies Limited, a subsidiary of George Weston Limited, is
Canada's largest food distributor and a leading provider of drugstore,
general merchandise and financial products and services. Loblaw is one
of the largest private sector employers in Canada. With more than 1,000
corporate and franchised stores from coast to coast, Loblaw and its
franchisees employ over 138,000 full-time and part-time employees.
Through its portfolio of store formats, Loblaw is committed to
providing Canadians with a wide, growing and successful range of
products and services to meet the everyday household demands of
Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control
(private) label program, including the unique President's Choice®, no name® and Joe Fresh Style® brands. In addition, the Company makes available to consumers
President's Choice Financial® services and offers the PC® points loyalty program.
SOURCE Loblaw Companies Limited - Joe Fresh Style and PC Home Division
For further information:
Alison Lawler-Dean, PR Specialist, Joe Fresh Style & PC Home, Loblaw Companies Limited, 416.516.5233, ext 1424, firstname.lastname@example.org.