Four Canadian Organizations Honoured for Business Excellence in Coaching

    International Coach Federation GTA PRISM Awards to be presented May 25

    TORONTO, April 30 /CNW/ - Four Canadian organizations will be honoured at
the 2007 International Coach Federation (ICF) GTA PRISM Awards for achieving
excellence in performance and leadership through coaching. The four winners,
representing a cross section of industries - from not-for-profit to
construction, food service and marketing - exemplify how
professionally-certified coaches have played an instrumental role in driving
new business, engaging employees and leading executive teams through times of
significant transition.
    "This is the seventh year for the PRISM Awards, and we are delighted to
see such a strong cross-section of success stories that showcase the power of
professional coaching," says Thomas Schulz, President of ICF GTA. "Each of
this year's winners has a compelling tale to tell about how coaching has truly
made a difference to their businesses - from a one man operation who believed
that coaching was the key to future growth, to a Canadian charitable
foundation whose CEO has since received national recognition for her
leadership efforts."

    The 2007 PRISM Award winners are:

    -   Large Business: Sysco Canada Inc.

        Sysco Canada Inc. is being recognized for its three-year multi-phased
        leadership development initiative that was conducted during a time of
        unprecedented growth for the food services leader. Developed and
        executed by Prophet Coaching under the guidance of Cassandra L.
        Gierden, PCC(1), the program allowed Sysco to steer its rapidly
        evolving executive team through several acquisitions and aggressive
        growth targets.

    -   Medium Business: Tribute Communities

        Building on 25 years of success as one of Ontario's largest volume
        home builders, Tribute Communities introduced a one-year coaching
        program that began in the fall of 2005 and focused on the 'internal'
        Tribute community - the employees and organization's culture. Led by
        Eileen Chadnick, ACC(2), ACPC(3) of Big Cheese Coaching, this
        initiative dubbed "Building on Success through Engagement" was
        instrumental in creating a higher level of employee engagement and
        support for Tribute's purpose and overall mission.

    -   Small Business: Impact Communications

        Peterborough-based marketing and advertising company Impact
        Communications initiated a coaching program in 2003 when the company
        had just one employee. Working with Sophie Cousins-Mathewson, PCC, of
        Prism Group International, owner Mike Melnik has continued to foster
        a "think-tank" approach as new employees have come on board to
        encourage creative thinking and competitiveness. This ongoing
        initiative has laid the groundwork for continued success.

    -   Non Profit: National Ovarian Cancer Foundation (NOCA)

        Significant growth through regional office expansion prompted CEO
        Elisabeth Ross to accept a donation of services from Sarah Robinson,
        ATC4, of A Muse Coach and Colleen Hurst, ATC, of Coach for
        C.H.A.N.G.E to help the organization build a stronger foundation. By
        building a sense of connection between members, the coaching program
        enabled more efficient reporting systems and a consistent management
        approach across all facets of operations throughout this time of
        major transition. As a result of her leadership efforts, Elisabeth
        has been named one of Canada's Top 100 Most Powerful Women.

    At the event, Award winners will provide insights on how coaching has
made a difference in their organization and its affect on bottom-line results.
Keynote Speaker Brett Richards, is the leading North American Master Trainer
in Effective Intelligence, an international business-based system designed to
improve thinking and organizational performance.

    About the PRISM Award

    The PRISM Award was created by the ICF GTA in 2000 to honour excellence
in collaboration between coaches and client organizations. It is a tangible
recognition of companies and organizations in four categories (small, medium,
large and non profit) that have realized outstanding results from coaching
initiatives. Since it was first developed, the PRISM Award has been adopted
internationally and has been won by such companies as Scotiabank, Campbells
Canada, IBM, Verizon, Oracle, UBC, and Allied Van Lines.


    Founded in 1992, the International Coach Federation (ICF) is the largest
global organization dedicated to advancing the personal and business coaching
profession. ICF is a non-profit organization and coaching accreditation body
that is represented in 80 countries. Today, ICF has more than 11,500 members.
Through its 39 coach training schools located throughout the world, ICF has
provided accreditation to 3,000 members. See

    ICF GTA Chapter is the voice of professional business and personal
coaching in the GTA and Southwestern Ontario, and a recognized leader in the
worldwide community of professional coaching. See

    (1) Professional Certified Coach (PCC)
    (2) Associate Certified Coach (ACC)
    (3) Adler Certified Professional Coach (ACPC)
    (4) Adler Trained Coach (ATC)

For further information:

For further information: MEDIA CONTACT: For interviews with the winners
prior to the event, and for more information, please contact: Kathryn Boothby,
(519) 875-2994,

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