Fortune Minerals retains O&M Partners LLC for U.S. focussed investor relations program

    Issued Capital: 49,546,407

    TORONTO, Sept. 6 /CNW/ - Fortune Minerals Limited (TSX-FT) ("Fortune") is
pleased to announce that it has retained O&M Partners LLC ("O&M") to assist
with its investor relations marketing strategy in the United States and select
European financial centres. O&M's primary mandate is to assist the Company in
broadening its investor base outside of Canada and improving the trading
volumes of its common shares. O&M has recently facilitated successful
face-to-face meetings between Fortune's senior management and a number of
significant US-based investors and has since agreed to provide more extensive,
ongoing support in raising the Company's profile internationally.
    Based in New York, O&M is a buyside consulting firm specializing in the
junior resource sector. Since 1996, O&M has been bringing small cap equities
to the institutional investment community across the United States and Europe.
For the past four years, O&M has been in the forefront of helping introduce
senior management of natural resource and mining companies to both specialist
and generalist institutional investors and money managers.

    About Fortune Minerals

    Fortune Minerals is a diversified natural resource company with six
mineral deposits and a number of exploration projects, all located in Canada.
They include the Mount Klappan anthracite coal deposits in British Columbia,
and the NICO cobalt-gold-bismuth deposit, the Sue-Dianne copper-silver deposit
and other base and precious metals exploration projects in the Northwest
Territories. Fortune Minerals is focussed on outstanding performance and
growth of shareholder value through assembly and development of high quality
mineral resource projects.

    This press release contains forward-looking information. This
forward-looking information includes, or may be based upon, estimates,
forecasts, and statements as to management's expectations with respect to,
among other things, the size and quality of the Company's mineral resources,
progress in development of mineral properties, demand and market outlook for
metals and future metal prices. Forward-looking information is based on the
opinions and estimates of management at the date the information is given, and
is subject to a variety of risks and uncertainties and other factors that
could cause actual events or results to differ materially from those projected
in the forward-looking information These factors include the inherent risks
involved in the exploration and development of mineral properties, the
uncertainties involved in interpreting drilling results and other geological
data, fluctuating metal prices, the possibility of project cost overruns or
unanticipated costs and expenses, uncertainties relating to the availability
and costs of financing needed in the future and other factors. Mineral
resources that are not mineral reserves do not have demonstrated economic
viability. Inferred mineral resources are considered too speculative
geologically to have economic considerations applied to them that would enable
them to be categorized as mineral reserves. There is no certainty that mineral
resources will be converted into mineral reserves. The forward-looking
information contained herein is given as of the date hereof and the Company
assumes no responsibility to update or revise such information to reflect new
events or circumstances, except as required by law.

For further information:

For further information: Fortune Minerals Limited, Robin Goad,
President, Tel.: (519) 858-8188, Fax: (519) 858-8155,,; Greg Taylor, Investor &
Public Relations, Tel: (416) 605-5120, Fax: (905) 844-6532,

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