Forterra's Products Will Be Used in New line of Hutcheson Sand Mixes and Green Topdressings Sold to Golf Courses and Others in Sports Turf Industry Across NA and Internationally

    -   Hutcheson Sand & Mixes contracts for exclusive rights to Forterra's
        products for blended mixes marketed to golf courses, sports fields,
        and other turf-grass industries
    -   Hutcheson expects to purchase approximately 1,500 tons of Forterra
        products in the first year of the agreement
    -   Agreement includes Forterra Worm Castings and EndoPro, a new product
        that enhances worm castings with beneficial fungus to improve speed
        of seed germination and disease control

    PUSLINCH, ON, Jan. 9 /CNW/ - Forterra Environmental Corp. (TSX-V: FTE-V),
an emerging leader in the production and sale of premium organic
soil-enrichment products based on worm castings, today announced that it has
signed a contract with Hutcheson Sand & Mixes giving Hutcheson exclusive
rights to use Forterra's products in a new line of blended sand mixes for the
"Professional Sports Turf" industry, including golf courses and sports fields.
    The agreement is for five years with an option for an additional
five-year term. Forterra will supply Hutcheson with Forterra Worm Castings,
EndoPro, and Worm Castings with EndoPro for blending into sand products for
the turf-grass industry. EndoPro is a new product developed by Forterra that
enhances its worm castings with beneficial fungus to improve the speed of seed
germination and disease control.
    Hutcheson will have the rights to use the Forterra and EndoPro trademarks
for sales and marketing purposes. Hutcheson and Forterra also have agreed to
work together to develop additional products for turf-grass applications,
including landscaping.
    Hutcheson Sand & Mixes, headquartered in Huntsville, Ontario, is
recognized as a global leader in employing innovative technology to produce
high-quality sands for a wide variety of applications. Hutcheson is the
Official Sand Consultant for the International Federation of Volleyball (FIVB)
and managed the sourcing, production, logistics, and placement of the sand for
the Beach Volleyball complex at the 2008 Olympic Games in Beijing. It has been
serving the golf course industry for more than 30 years, providing innovative
solutions to their needs from topdressings to bunker sands, divot mixes, and
other specialty sand products. Hutcheson's products can be found on an
estimated 850 golf courses across Canada and the United States, including
approximately 600 courses in Ontario.
    In 2009, the privately held company is continuing to expand its
international business beyond North America. Further information on Hutcheson
is available at the company's website
    "After thoroughly evaluating Forterra's products," said Bruce Smith,
President and Chief Executive Officer, Hutcheson Sand & Mixes, "we are very
confident that they will be a very sought-after addition to the high-quality
products that we offer to golf-course superintendents and grounds managers in
the golfing industry, in particular, as well as others in the Professional
Sports Turf industry.
    "Hutcheson is a market leader in the turf grass industry. Our
non-calcareous sand and mix products are preferred by turf grass professionals
because of their superior quality and consistency which provide an ideal root
zone material for turf grass. We believe that incorporating Forterra's
products in a mix enhances fertility in an environmentally friendly way by
allowing nutrients in the soil to be more available to plants. It may also
contribute to reducing existing environmental problems by reducing nutrient
runoff, leaching, and waste. Using our new mixes will help professional turf
managers control costs on fertility as well as protect neighboring lands," Mr.
Smith continued.
    "We look forward to working with Forterra in joint marketing programs at
industry trade shows and through our other channels, as well as in the further
development of products for the global turf-grass industry," Mr. Smith said.
    "Hutcheson estimates that it will require us to supply it with
approximately 1,500 tons of Forterra Worm Castings plus EndoPro. This would
amount to sales of between $0.5 million and $0.75 million in 2009," said Rick
Denyes, Forterra's President and Chief Operating Officer.
    "The actual volume of Forterra's products that we sell to Hutcheson and
our future revenues," he continued, "of course will depend on the success of
the marketing and sales efforts to the turf-grass industry. Our companies feel
very optimistic that the demand will be significant as potential customers are
made aware of the benefits that our products will offer them. We are
immediately jointly launching our marketing to golf superintendents and
landscapers at trade shows and through other marketing efforts."

    About Forterra Environmental Corp.

    Forterra manufactures and markets environmentally friendly soil
enhancers, using worm castings, which boost fertility while restoring the soil
with organic matter for sustainable, longer-term benefits, including stronger
root growth, and drought and pest resistance. Forterra products contain only
organic material. They are ideal for golf courses, sports fields, lawn care,
parks, nurseries, orchards, and vineyards. Essentially, Forterra uses red
wriggler worms to convert organic material into vermicompost or worm castings.
Worm castings contain micronutrients, which are required for healthy plant
development. Worm castings also contain microbes, which increase the rate at
which plants take up available macronutrients and micronutrients. Further
information is available on the company's website at

    Forward-Looking Statements

    This news release contains forward-looking statements based on current
expectations. These forward-looking statements entail various risks and
uncertainties that could cause actual results to differ materially from those
reflected in these forward-looking statements. Such statements are based on
current expectations, are subject to a number of uncertainties and risks, and
actual results may differ materially from those contained in such statements.
These uncertainties and risks include, but are not limited to, availability of
resources, competitive pressures, changes in market activity, the ability to
sign contracts with customers, the development of markets for worm castings,
its ability to breed and maintain a sufficiently large worm population, and
regulatory requirements. Risks and uncertainties about Forterra's business are
more fully discussed in the company's disclosure materials, including its
annual information form and MD&A, filed with the securities regulatory
authorities in Canada. Forterra assumes no obligation to update any
forward-looking statement or to update the reasons why actual results could
differ from such statements.

    The TSX Venture Exchange Inc. has neither approved nor disapproved of the
    contents of this news release.

    %SEDAR: 00013128E

For further information:

For further information: Investor and Media Relations, Richard W.
Wertheim, Wertheim + Company Inc., Email:, (416)
594-1600, (416) 518-8479 (cell)

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890