Forterra Retains Wertheim + Company for Investor and Corporate Relations

    TORONTO, July 15 /CNW/ - Forterra Environmental Corp. (TSX-V: FTE-V), an
emerging leader in the production and sale of premium organic soil-enrichment
products based on worm castings, today announced that it has retained Wertheim
+ Company Inc. (WCI) to assist in implementing an investor and corporate
relations program.
    "We believe that Forterra Environmental has reached the point in our
development where it is timely for us to be more active in communicating with
our shareholders and in reaching a wider investor audience," said Don Green,
Chairman and Chief Executive Officer. "We have selected one of the
most-experienced and longest-established investor and corporate relations
firms in Canada to assist us in this."
    Toronto-based Wertheim + Company, established in 1990, is led by
communications industry veteran Richard (Dick) W. Wertheim with more than 35
years experience in investor and public relations. Mr. Wertheim is the
recipient of Investor Relations magazine's Lifetime Achievement Award,
recognizing him as "an individual who has made a truly exceptional
contribution to investor relations in Canada." WCI works with a spectrum of
large-, mid-, and small-cap public companies.
    Describing its approach to investor relations as "Stock Marketing(TM),"
WCI believes that anything that may contribute to, or detract from, the
profile and reputation of a company and its management will affect the
marketability and therefore the valuation of its securities. As the Toronto
partner of the IPREX (International Public Relations Expertise) network, WCI
is able to execute communications programs across North America, Europe, Latin
America, and Asia. The IPREX network comprises more than 60 leading public
relations firms in 35 countries.
    "It is particularly exciting for us to work on an emerging growth story,
such as Forterra Environmental, where we can bring it to the attention of a
greater number of investors and thereby help to establish an appropriate
valuation of the company. Forterra's focus on developing and producing
organic, environmentally friendly soil-enrichment products should appeal to a
wide spectrum of institutional and individual shareholders as its business
grows," Mr. Wertheim said.
    Under the terms of the engagement agreement, Forterra will pay WCI a fee
of $3,000 per month plus disbursements for a minimum of 12 months through at
least June 30, 2009. WCI will review this agreement with Forterra in December
2008 to determine whether it should be continued at this level of monthly fees
effective January 1, 2009 or should be adjusted up or down by a maximum of
$1,000 in either direction based on the balance of hours worked and fees
incurred compared with billings during the initial six-month period. If at the
end of the initial 12-month period neither Forterra nor WCI propose any
changes to, or termination of, the agreement, it will automatically continue
on a monthly basis at the fees level established effective January 1, 2009. If
for any reason, Forterra should decide that this agreement should be
terminated, it may do so immediately after the first 12 months effective at
the end of the following month after receipt of written notice. WCI may
terminate this agreement immediately at any time on written notice to
Forterra. The engagement agreement with WCI is subject to regulatory approval.

    About Forterra Environmental Corp.

    Forterra manufactures and markets environmentally friendly soil
enhancers, using worm castings, which boost fertility while restoring the soil
with organic matter for sustainable, longer-term benefits, including stronger
root growth, and drought and pest resistance. Forterra products contain only
organic material. They are ideal for golf courses, sports fields, lawn care,
parks, nurseries, orchards, and vineyards. Essentially, Forterra uses red
wriggler worms to convert organic waste into vermicompost or worm castings.
Worm castings contain micronutrients, which are required for healthy plant
development. Worm castings also contain microbes, which increase the rate at
which plants take up available macronutrients and micronutrients. Further
information is available on the company's website at

    Forward-Looking Statements

    This news release contains forward-looking statements based on current
expectations. These forward-looking statements entail various risks and
uncertainties that could cause actual results to differ materially from those
reflected in these forward-looking statements. Such statements are based on
current expectations, are subject to a number of uncertainties and risks, and
actual results may differ materially from those contained in such statements.
These uncertainties and risks include, but are not limited to, availability of
resources, competitive pressures, changes in market activity, and regulatory
requirements. Risks and uncertainties about Forterra's business are more fully
discussed in the company's disclosure materials, including its annual
information form and MD&A, filed with the securities regulatory authorities in
Canada. Forterra assumes no obligation to update any forward-looking statement
or to update the reasons why actual results could differ from such statements.

    The TSX Venture Exchange Inc. has neither approved nor disapproved of the
    contents of this news release.

For further information:

For further information: Donald Green, Chairman and Chief Executive
Officer, Phone: (905) 634-8647, Email: or Investor and
Media Relations: Richard W. Wertheim, Wertheim + Company Inc., Email:, (416) 594-1600, (416) 518-8479 (cell)

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