For some Canadians, Back-to-School Could mean Back-to-Hunger

    Join the "Kraft Hunger Challenge" to raise $300,000 for food banks

    TORONTO, Sept. 2 /CNW/ - To assist food banks with the surge in demand
they experience during the busy back-to-school season, the
Canadian Association of Food Banks (CAFB) and Kraft Canada are calling on
Canadians to join the Kraft Hunger Challenge to help raise much-needed funds
for Canada's hungry. With a goal of raising more than $300,000 from
September 2 - 26, 2008, donations collected through the Kraft Hunger Challenge
will be matched dollar-for-dollar up to a maximum of $150,000 by Kraft Canada.
    Each month more than 720,000 Canadians access food banks, and 39 per cent
of these food bank clients are children.(*) Food banks report there is an
overall lack of awareness that food is needed at times beyond the more active
holiday drives and as a result, food banks across Canada experience critically
low levels of supplies in September.
    "Families need food on the table year-round, and many Canadians forget
about giving to Canada's hungry when they are enjoying the carefree days of
summer," says Katharine Schmidt, Executive Director, Canadian Association of
Food Banks. "When September arrives, our food banks have difficulty keeping up
as families who 'just get by' the rest of the year turn to food banks when
they are struggling with the costs associated with returning to school."
    Running in all 10 provinces in Canada, funds raised through the
Kraft Hunger Challenge will be used to purchase much-needed food supplies.
Last year's program raised more than $700,000 thanks to the generosity of
Canadians across the country.
    "We encourage everyone across Canada to help us support hungry families
in this time of need and to ensure all Canadian children have the opportunity
to return to school well nourished," says Dino Bianco, President,
Kraft Canada Inc. "Our Kraft Hunger Challenge makes it possible for Canadians
to give twice as much as they thought they could to help fight hunger in their
local communities."
    The Kraft Hunger Challenge invites Canadians to make a donation online at, or by mail, phone or in person at a participating food bank
and Kraft will match that donation. Donors can also mail in donations to the
CAFB c/o Kraft Hunger Challenge, 2968 Dundas Street West, Suite 303, Toronto,
Ontario M6P 1Y8 or call 1-877-535-0958. A tax receipt will be issued for all
donations over $10.

    About Kraft Canada Inc.
    Kraft Canada has a long-standing partnership with the
Canadian Association of Food Banks to lead the fight against hunger in Canada.
Kraft Canada donates an average of one million pounds of food to the CAFB each
year to help feed hungry families. Kraft Canada also contributes to the CAFB
through the funding of programs designed to raise awareness of the hunger
issue in Canada. Kraft Canada Inc., with corporate headquarters located in
Toronto, Ontario, is the largest food and beverage manufacturer in the

    About the Canadian Association of Food Banks
    The CAFB is a national charitable organization representing the food bank
community across Canada. Over 720,000 people access food banks each month -
39% are children. CAFB conducts research, engages in public education and
advocates for public policy change to eliminate the causes of hunger and
poverty in Canada. In 2007, the CAFB acquired and shared 8 million pounds of
food industry donations through its National Food Sharing System for hungry

    (*) Source: HungerCount2007, Canadian Association of Food Banks
        March 2007. For the complete 2007 HungerCount report please go to:

For further information:

For further information: Marzena Gersho, Canadian Association of Food
Banks, Tel: (416) 203-9241 ext. 28, Email:; Katherine
Clark, Cowan & Company, Tel: (416) 462-8773 ext. 55, Email:

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Kraft Canada Inc.

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