Donations made to local food banks from May 31 to June 10 will be
matched dollar-for-dollar up to $200,000
TORONTO, May 30, 2011 /CNW/ - In honour of Hunger Awareness Day
tomorrow, Food Banks Canada and Kraft Canada are calling on Canadians
to Make a Change, Make a Difference in their local communities by donating much needed funds to Canadian
food banks through the Kraft Hunger Challenge. From May 31 to June 10, Kraft Canada will match donations to
participating Canadian food banks dollar-for-dollar up to $200,000.
Funds donated to local food banks and Food Banks Canada, and matched by
Kraft Canada, will be used to support Canadians in need.
In 2010, food banks across Canada assisted close to 900,000 Canadians
each month - the highest level ever reported - and Canadian food banks
are struggling to meet the demand. Thirty one per cent of food banks do
not have enough food to meet the need and 50 per cent have been forced
to give out less food than usual1.
"Over the last two years, the number of Canadians turning to food banks
for assistance has risen by 28 per cent," says Katharine Schmidt,
Executive Director, Food Banks Canada. "Even though nearly 900,000
Canadians are turning to food banks for assistance each month, many
people living in Canada simply don't realize that children, women and
men living in their community are often going to bed hungry."
Food banks from coast to coast depend on funds raised through the Kraft Hunger Challenge to purchase much-needed food supplies. Over the past seven years, the
annual Kraft Hunger Challenge has raised more than $3.5 million for community food banks across
Canada, including more than $540,000 in 2010. Recognizing the growing
issue of hunger in Canada, Kraft Canada has generously increased its Kraft Hunger Challenge matching donation this year from $150,000 to $200,000 to provide
additional aid to rural as well as urban communities across the
"We created the Kraft Hunger Challenge to help the hungry in Canadian communities large and small," says Dino
Bianco, President, Kraft Canada. "We hope our increased donation will
encourage all Canadians, whether they live in urban centres or rural
communities, to give generously so all Canadians will have access to
the essential food they require."
Canadians can donate to the Kraft Hunger Challenge through their local participating food bank or online at www.foodbankscanada.ca.
About Kraft Canada
Kraft Canada has a long-standing partnership with Food Banks Canada to
lead the fight against hunger in Canada. Kraft Canada donates an
average of one million pounds of food to Food Banks Canada each year to
help feed hungry families. Kraft Canada also contributes to Food Banks
Canada through the funding of programs designed to raise awareness of
the hunger issue in Canada. Over the past seven years, the Kraft Hunger
Challenge has raised more than $3.5 million for food banks across
Canada. Kraft Canada, with corporate headquarters located in Toronto,
Ontario, is the largest food and beverage manufacturer in the country.
About Food Banks Canada
Food Banks Canada is the national charitable organization representing
the food bank community across Canada. Our members and their respective
agencies serve approximately 85 per cent of people accessing emergency
food programs nationwide. Our mission is to meet the short term need
for food and find long term solution to reduce hunger. Visit www.foodbankscanada.ca for more information.
1 Food Banks Canada 2010. HungerCount 2010 Toronto: Food Banks Canada
SOURCE Kraft Canada
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