Fluid Music's Trusonic(R) Is the Right Fit for Johnston & Murphy's Audio Brand

    LA JOLLA, Calif., Aug. 11 /CNW/ -- Fluid Music Canada's Trusonic, Inc.,
provider of the preeminent platform for the digital delivery of Business Music
and Messaging to successful brands worldwide, today announced the formation of
a new business relationship with retailer Johnston & Murphy. Johnston & Murphy
is a pillar of classic workmanship and a beacon of American style with a
commitment to quality, craftsmanship and innovation that set the standards for
men and women everywhere. Trusonic will provide all music services to more
than 150 locations of the fashion provider, effective immediately.
    By providing strategic control of music, messaging, and ad placement,
Trusonic's audio solution enhances the brand experience, creates a
quantifiable connection between business, consumers, and out of home
advertisers, and generates new revenue possibilities. Johnston & Murphy
capitalized on the massive music library Trusonic makes available and chose to
inject Independent emerging artists into a predominantly Major Label mix. The
decision allows J&M to strategically control the audio environment for both
employee and shopper, while having the depth of additional selection
independent music provides. Additionally, Trusonic's roster of independent
artists can eliminate repetition and reduce costs while maintaining an
exciting branded experience.
    "Music is critical to our store environment, and Trusonic has provided a
flexible, custom playlist that's relevant and appropriate for our
demographic," said Shannon McIntosh, Marketing Manager for Johnston & Murphy.
"Throughout the system implementation, Trusonic has been extremely
accommodating and has demonstrated unwavering, premium customer support.  We
have already received compliments from both store employees and customers on
the music."
    Lorne Abony, Chief Executive Officer and Chairman of the Board of Fluid
Music, Trusonic's parent company, stated, "J&M's unique understanding of the
retail environment and Trusonic's sophisticated background music and messaging
environment technology are a natural fit. We appreciate that Johnston & Murphy
chose Trusonic for all it does well -- the depth of our available music
catalog, the availability of independent and emerging artists, customer
service that responds quickly and effectively and our singular understanding
of their branded environment."
    Among additional functionality Trusonic provides are auditable ad play
reports retrievable at any time, and message addition or removal within
minutes at one, or every location worldwide. Trusonic's music library, now at
more than 5 million tracks, remains the largest licensed library on the globe.
    For more information on Trusonic, go to http://www.trusonic.com. For
information on Johnston & Murphy go to http://www.johnstonmurphy.com.
    About Trusonic
    Trusonic's comprehensive audio solution creates an immediate,
quantifiable connection between business, consumers, and Digital Out-of-Home
advertisers, and is favored worldwide by many of the most successful retail
and hospitality brands for its ability to target messaging and enhance the
brand experience. Trusonic is a wholly owned subsidiary of Fluid Music Canada,
Inc., a public company listed on the Toronto Stock Exchange (TSX: FMN).  Fluid
Music is the world's largest private label music aggregation and distribution
company.  For more information regarding Trusonic email brosen@trusonic.com.

For further information:

For further information: Lorne Abony of Fluid Music Canada, Inc.,
+1-310-665-9878 Web Site: http://www.trusonic.com

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Trusonic, Inc.

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