Florverde(R) Certified Flower Growers Recognized as Global Leaders in Floriculture

    Acknowledged for Outstanding Flower Quality and Socio-Environmental

    BOGOTA, Columbia, Sept. 25 /CNW/ -- Florverde(R) flower farms, practices
and flowers, continue to be recognized around the globe.  For the past 12
years Florverde, the organization established by Asocolflores, the Association
of Colombian Flower Exporters, has been positively changing the environmental
and social practices of flower farms through their rigorous certification
program.  These efforts have not gone unnoticed.  Most recently, the Russian
Flower Show awarded eight Florverde(R) flower farms with gold and silver
medals of distinction for flower quality.

    (Photo:  http://www.newscom.com/cgi-bin/prnh/20080925/DC35529 )

    "The Florverde(R) certification program has set Colombian flowers apart
from those in other international growing areas while achieving our stringent
social and environmental standards," said Augusto Solano, President of the
Association of Colombian Flower Exporters (Asocolflores).  "It gives our
country great pride to see efforts in enforcing these standards translate into
beautiful blooms that are internationally recognized for quality at events
like the Russian Flower Show."

    Reaffirming the organization's commitment to the highest standards for
flowers in the industry, Florverde(R) received more recognition than any other
certified group exhibiting at the Russian Flower Show, which took place in
Moscow from September 4-7.  In fact, in some floral categories, the quality of
Florverde-grown blooms were ranked by the judges as superior to the varieties
of the more than 20 countries participating in the show.

    The distinctions awarded Florverde(R) at the international flower shows
come only a few months after GLOBALG.A.P. (The Global Partnership for Good
Agricultural Practice) recognized the organization's socio-environmental
practices with the GLOBALG.A.P. international seal.  GLOBALG.A.P. is a private
sector body that sets voluntary standards for the certification of
agricultural products around the globe. The GLOBALG.A.P. seal and standard is
one of the most important and recognizable certifications in the world
promoting sustainable agricultural practices.  Florverde(R) and GLOBALG.A.P.
standards are now equivalent and mutually accepted by all trading partners.

    Established in 1996, using the Spanish name for "green flowers," the
Florverde(R) program has made unparalleled advancements to improve Colombian
workers' quality of life and to ensure Columbian-grown flowers meet strict
environmental standards. The Florverde(R) certification program was created by
Asocolflores with a vision to lead the flower industry and improve practices
by establishing and regulating a set of social and environmental standards, as
well as a code of conduct.  Today, more than 171 farms, covering more than
7,600 acres devoted to growing flowers in Colombia, have qualified for, or are
in the process of qualifying for, Florverde(R) certification.

    About Asocolflores
    Established in 1973 to represent the interests of the Colombian flower
growers in world markets, the Colombian Association of Flower Exporters
(Asocolflores) represents more than 70 percent of total Colombian flowers
exports.  For more information: www.florverde.org and www.asocolflores.org.

    Colombia's Award-Winning Flower Farms at the Russian Flower Show:
    1. Colombia Land of Flowers Pavilion: Best Exhibition and Quality Flowers
    2. Flores de Aposentos: Gold for Roses and Carnations, Florverde(R)
Certified Farm
    3. Singha Ltda: Gold for Roses
    4. Matina Flowers: Gold for Roses
    5. Flores Milonga: Gold for Roses, Florverde(R) Certified Farm
    6. La Plazoleta: Gold for Alstroemeria
    7. Discovery Farms: Gold for Alstroemeria, Florverde(R) Certified Farm
    8. SB Talee de Colombia: Gold for Carnations, Florverde(R) Certified Farm
    9. Tahami - Cultiflores: Gold for Chrysanthemums, Florverde Certified Farm
    10. Multiflora: Gold for Chrysanthemums, Florverde(R) Certified Farm
    11. Teucali: Silver for Roses, Florverde(R) Certified Farm
    12. Colibri Flowers: Silver for Carnations, Florverde(R) Certified Farm


For further information:

For further information: Jairo Cadavid, +1-571-257 9311 ext. 0115,
jcadavid@asocolflores.org, or Natalia Ochoa, +1-571-257-9311 ext. 0160,
comunicaciones@asocolflores.org, both of Colombian Association of Flower
Exporters Web Site: http://www.asocoflores.org                

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