Flooding and looming East Coast hurricane season could threaten critical business data in Canada

    ~ Even organizations with data backups may still find themselves caught
    between a sandbag and an inaccessible hard drive ~

    MARKHAM, ON, June 14 /CNW/ - Threat of flooding means companies and
residents in vulnerable areas should be prepared for the possibility of data
loss due to water-damaged computers. However, Canadians can take some solace
as data on computers subjected to such extreme conditions is often salvageable
    Small and medium-sized business recently caught off guard by melting snow
and torrential rains in Western Canada and companies affected by unexpected
flash floods in Hamilton, Ontario last month may believe data residing on
computers exposed to or submerged in floodwaters is irretrievable. CBL Data
Recovery Technologies Inc. has resurrected data from frozen, fried and soggy,
mud-filled hard drives at its laboratory in the Toronto suburb of Markham.
    "You'd be surprised how much damage a computer hard drive can endure, but
many companies write off damaged data storage media prematurely," says Bill
Margeson, president and CEO, CBL Data Recovery Technologies Inc. "Our skilled
technicians have recovered data from hard drives which have been seriously
soiled by mud slides, melted by infernos and buffeted by heavy storms."
    While the melting of snow and rain in Western Canada have been the recent
catalysts for rivers to overflow their banks, hurricanes and storms are often
the cause of flooding and resultant computer damage. The U.S. National Oceanic
and Atmospheric Administration (NOAA) predicts a 75 per cent likelihood of
greater activity in this year's Atlantic hurricane season. There could be 13
to 17 named tropical storms, with seven to 10 becoming hurricanes.
    On average, the Atlantic hurricane season brings 11 named storms, with
six becoming hurricanes, including two major hurricanes, according to the
NOAA. This makes the Maritimes a prime target for flooding and Maritimes-based
companies the potential victims of data loss.
    Even organizations with data backups may still find themselves caught
between a sandbag and an inaccessible hard drive.
    Data is a critical element of the operations of Canadian businesses. When
access to data is denied and companies suffer data loss, it can cripple some
organizations. If it is not floodwaters rising which force businesses and
employees to flee town, it could be data loss that will drive them out of
business, especially smaller firms.
    When Canadian companies suffer data loss at the hands of Mother Nature,
human error or faulty hardware, a disaster recovery plan should include data
recovery. Businesses should also explore with their insurance companies what
exposure they may have or what coverage exists for businesses losses or
intellectual property losses.
    "Disaster recovery plans aren't just about replacing damaged,
water-logged carpets," adds Margeson. "Data loss isn't something that you can
just shove under the carpet."

    CBL is Canada's independent data recovery specialist. Its team of data
recovery experts recovers data from all forms of digital storage media
regardless of the manufacturer's platform or operating system in its
laboratory in Markham, Ontario. CBL serves customers directly and through a
national network of partners and agents. The CBL Data Recovery Corporate
Customer Program provides registered businesses a discount on data recovery
services when data loss disaster strikes. In addition, affected storage media
may be sent to CBL through participating The UPS Store and Mailboxes Etc.
retail locations across Canada at no charge to customers.

    About CBL Data Recovery Technologies Inc. (www.cbltech.ca)

    Founded in 1993 and headquartered in Markham, Ontario, CBL Data Recovery
Technologies Inc. is a leading international provider of data recovery
services. CBL employs proprietary techniques to recover data quickly and
effectively from a wide array of affected media including hard drives, tapes,
and other magnetic, optical and removable media. CBL offers services worldwide
through its network of data recovery laboratories, customer service centers,
and authorized partners in Argentina, Australia, Barbados, Brazil, Canada,
China, France, Germany, India, Japan, Singapore, Switzerland, Taiwan, United
Kingdom and the United States.

For further information:

For further information: MEDIA CONTACTS: Susan Stuart, CBL Data Recovery
Technologies Inc., (905) 479-9938, 1-800-551-3917, sstuart@cbltech.com; Gary
Hilson, Sacke & Associates Inc., (416) 493-5723 x 203, garyh@sackepr.com

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