FLARE Magazine Unveils a New Look



    Canada's Most Popular Fashion Magazine Gets a Makeover

    TORONTO, Aug. 17 /CNW/ - The September 2007 issue of Flare - Canada's
No. 1 fashion magazine has a bold fresh look with exciting new content and
design updates. Flare has always been a leader in fashion publishing and now
we are not only presenting a fresh contemporary look with the September issue,
but have set new standards in magazine design.
    In the planning stages for over two years Flare's modern look showcases
new editorial content and the introduction of innovative design changes. Our
highly publicized covers will see a change with logo, fonts and coverlines;
leading the reader to features with a sharper focus on style and product
photography. Readers will also see changes in the flow of articles, new
department pages and a sophisticated new international design template
throughout. Extensive research has shown that the Flare reader values her
connection to flare.com and the relationship with our website via our
magazine's editorial will be stronger than ever.
    "Change is definitely in the air at Flare, and September was the perfect
time to showcase our brand new look," commented Lisa Tant, editor-in-chief of
Flare. "Readers will no doubt notice these significant design and editorial
changes and I am confident they will find the magazine easier to read, and
enjoy."
    The redesign of Flare will be heavily supported with a new advertising
campaign created by Endeavour Marketing in Toronto. A stylish series of four
fashion photos shot by Flare's regularly featured photographers, the campaign
encourages readers to "Catch Flare's New Look" and unveils the magazine's
continuing mission to always offer readers "All the Fashion, All the Beauty,
All the Flare." The advertisements can be seen throughout the Fall in numerous
Rogers publications including Flare, Chatelaine, LouLou, Glow, Hello! and
Maclean's.
    The September issue of Flare hits newsstands across Canada on August 20th
and features Oscar nominee Keira Knightley on the cover.

    About FLARE Magazine & Flare.com

    FLARE is Canada's best selling and most popular fashion and beauty
magazine. It features international and Canadian trends, with the emphasis on
merchandise available at Canadian retailers. FLARE also features coverage
about beauty, fitness, entertainment, careers, celebrities and a popular
Shopping Planner and "Where to Buy" guide. Flare.com is the most visited
fashion web site in Canada by women 12-49 offering timely style information
Canadian women have come to rely on from the experts at FLARE.

    About Rogers Media

    Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE:   RG) operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 51 AM and FM radio stations across Canada. Television
properties include Toronto multicultural television broadcasters OMNI.1 (CFMT)
and OMNI.2, televised and electronic shopping service, The Shopping Channel,
Canada's live event and high-definition leader, Rogers Sportsnet and the
management of two digital television services. Rogers Publishing produces many
well-known consumer magazines such as Maclean's, Flare, Chatelaine,
L'actualité and Canadian Business, and is the leading publisher of a number of
industry, medical and financial publications. All media properties are
integrated with their own popular web sites. Rogers Media also owns The
Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and
entertainment facility.

    Sources: PMB 2007. ABC June 30,2006 Statement; comScore Media Metrix
Canada - Dec 06 to Feb 07 - Women under the age of 44. Comparison sites
include: louloumagazine.com, ellecanada.com, elle.com, fashionmagazine.com,
wish.ca.





For further information:

For further information: Tracy Finkelstein, (416) 764-2471,
tracy.finkelstein@flare.rogers.com

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FLARE MAGAZINE

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