FLARE Magazine Celebrates 30 Years!

    TORONTO, Feb. 26 /CNW/ - FLARE, Canada's first fashion & beauty magazine
will celebrate its 30th Anniversary in 2009. For over three decades FLARE has
remained the style authority for Canadian women, offering a uniquely Canadian
view and inspiring readers from coast to coast to create their own personal
style in all aspects of their lives.
    "As Canada's leading fashion magazine for the past 30 years, FLARE has
launched the careers of the country's most sought-after designers,
photographers, models and editors," says Lisa Tant, editor-in-chief, FLARE
Magazine. "At home and abroad, FLARE is recognized not only as Canada's style
authority but a world-class destination for the best the fashion industry has
to offer."
    First published as Miss Chatelaine in 1964 (changing its name to FLARE in
1979), FLARE now boasts a monthly readership of 1.5 million readers. Always
original, innovative and trend-setting FLARE's tremendous success was recently
honoured - being named one of the most influential magazines in Canadian
publishing history by Masthead: the watchdog of Canada's periodical industry.
    Not only a leader in anticipating trends, FLARE has also set them. 1996
saw the launch of flare.com, one of the first fashion magazines to go online
and just last year teenflare.com was introduced. The ever popular and
often-copied Style Source shopping directory remains a FLARE staple and the
magazine's commitment to showcase the original work of Canadian talent remains
    "Today, FLARE maintains its No.1 position by continuing to listen to its
readers and this has kept FLARE strong and will continue to do so into the
next decade," says Orietta Minatel, publisher, FLARE Magazine. The anniversary
celebrations have already launched and will include special promotions, new
editorial features, enhanced web initiatives, contests, prizing, a unique
special edition and soon to be announced A-List Gala celebration.
    Remaining a champion of Canadian talent, continuing to celebrate the
diversity of its readers and the reality of their ever-changing lifestyles,
FLARE's iconic history and continued success will be celebrated throughout
2009. From the emerging career woman of the 70's to today's savvy
recessionista, FLARE's 30th Anniversary issues will feature an entertaining
look at its past and an informative look forward to the next 30 years.

    ABOUT FLARE, is the No.1 selling fashion & beauty magazine in Canada.
With more female readers 18+ than any other Canadian fashion magazine, Flare
is Canada's best-selling and most popular fashion & beauty magazine. It
features international and Canadian trends, with an emphasis on merchandise
available at Canadian retailers. Flare also features coverage about beauty,
fitness, entertainment, careers, celebrities and a very popular where-to-buy
"Stylesource" guide. Flare.com is one of the most visited fashion websites in
Canada by women 18+ offering timely style information Canadian women have come
to rely on from the experts at Flare.

    ABOUT ROGERS MEDIA INC., a division of Rogers Communications Inc., (TSX:
RCI; NYSE:   RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 52 AM and FM radio stations across Canada. Television
properties include 5 Citytv stations, 5 OMNI multicultural television
stations, Rogers Sportsnet, the Shopping Channel and The Biography Channel
Canada. Rogers Publishing produces 78 publications, including many well-known
consumer magazines such as FLARE, Maclean's, Chatelaine, Today's Parent,
LouLou, Hello! and is the leading publisher of a number of industry, medical
and financial publications. All media properties are integrated with their own
popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club
and Rogers Centre, a year-round sports and entertainment facility.

    Sources: PMB 2008. ABC June 2008 statement. comScoreMedia Metrix, All
Locations, Jan08, Average Women 18+. Comparison sites: louloumagazine.com,
ellecanada.com, elle.com, fashionmagazine.com.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Tracy Finkelstein, Flare Magazine, (416)
764-2471, tracy.finkelstein@flare.rogers.com; Hazel Picco, Flare Magazine,
(416) 764-2477, hazel.picco@flare.rogers.com

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