First-Time Bidders Kick and Click During Busy Week at Ritchie Bros. Auctioneers

    California's Reliable Trucking sold on full-service Ritchie Bros.
    auctions for fleet management

    SACRAMENTO, CA, March 26 /CNW/ - Ritchie Bros. Auctioneers
(TSX:RBA)(NYSE:  RBA), the world's largest auctioneer of industrial equipment,
announces that it sold more than US$70 million worth of trucks and equipment
during eight industrial and agricultural unreserved auctions held last week.
The largest was a two-day auction in Sacramento, California, which generated
gross auction sales of more than US$20 million. The Company continues to
attract new buyers and sellers to its sales, which was particularly evident at
its auction sale in California on March 19 and 20, 2007.
    "We had more than 2,100 registered bidders for our two-day unreserved
auction, and for a good number of them, it was their first time attending a
Ritchie Bros. auction," says Ritchie Bros. Regional Manager Mike Johnston. "It
has been very exciting for us to grow our business over the last many years
and still show hundreds of new customers at each sale what we can do for
    Mr. Johnston added that more than thirty per cent of the registered
bidders were from outside California: "They came to our auction from all over,
looking to buy trucks and equipment from good homes. We had a number of
well-known companies selling their trucks and equipment in this sale,
including some that were selling with Ritchie Bros. for the first time."
    One such company was Concord, California-based Reliable Trucking. For
years, Reliable Trucking has been selling their trucks when the warranty
threshold drew near, but when the trucks still had good value. They have sold
their trucks by many methods, including trade-ins and other auction companies.
By trading in a truck while purchasing a new one, they were able to defer
income taxes payable through a 1031 Like-Kind Exchange...not realizing they
could have done the same thing with Ritchie Bros. because of their strategic
relationship with Accruit, LLC, a 1031 Like-Kind Exchange service provider.
    "We were very pleased with the auction last week," said Reliable Trucking
Vice President, Ron Askham. "Ritchie Bros. has a draw that no other auction
company has. The people who came to the auction were there to buy and Ritchie
Bros. exposed our trucks to a global market with brochures, advertising and
their internet site. We feel we got a higher return than we would have
anywhere else, and we were also able to make use of Accruit's 1031 Like-Kind
Exchange program, which is of such a great benefit. We have trucks on order,
so we are able to defer taxes using this program. It's just a great service
that more people in the trucking industry need to find out about. I'd sell
with Ritchie Bros. again."
    The Sacramento auction attracted more than 2,100 registered bidders from
23 countries, as well as from 39 U.S. states and 10 Canadian provinces and
    Over 600 of these bidders registered to use the Company's
rbauctionBid-Live real-time bidding service, which allows people to
participate in the auction live and in real-time over the internet. Internet
participants purchased more than US$3 million worth of trucks and equipment at
the Sacramento auction.
    "As always, the internet is helpful for our customers around the world.
But even more people came to our auction site in person to participate," said
Mr. Johnston. "Bidders tell us they still like to come in person to inspect
the trucks and equipment and 'kick the tires' themselves. Over 80% of sales
still went to people who were here on site at our auction."
    With the end of last week's auction, the local team is now gearing up for
a Reno, Nevada unreserved auction on June 1st and their next Sacramento,
California unreserved auction on June 5 and 6. Currently on the upcoming
Ritchie Bros. auction calendar, there are over 33,000 truck and equipment
items featured in 36 unreserved industrial auctions and 120 unreserved
agricultural auctions. Details on all upcoming Ritchie Bros. auctions,
including the Company's April grand opening auctions at their new Denver, CO
and Columbus, OH permanent auction sites, are available on
    The Company also announces that it has acquired approximately 140 acres
of land near Kansas City, MO, on which it intends to construct a new permanent
auction site to replace the regional auction unit in that region. Although the
Company expects to have regular auctions at the new location starting in 2007,
they intend to commence construction of the auction buildings in 2007 with a
view to a grand opening in 2008.

    About Ritchie Bros.

    Ritchie Bros. is the world's largest auctioneer of industrial equipment,
operating through over 110 locations in more than 25 countries around the
world. The Company sells, through unreserved public auctions, a broad range of
used and unused industrial equipment including equipment and other assets
utilized in the construction, transportation, material handling, mining,
forestry, petroleum, marine, real estate, and agricultural industries. The
Company maintains a website at
    Investors and potential investors should note that this information may
not be indicative of the overall financial performance of the Company for this
or any period.

For further information:

For further information: Ritchie Bros. Auctioneers, Kim Schulz,
Corporate Communications Manager, 1-800-663-8457 or (604) 273-7564, Email: or Ritchie Bros. Auctioneers, Mike Johnston, Regional
Manager Sacramento Auction Site, Tel: (530) 724-3900, Website:

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890